The Sales Manager – Food & Beverage is responsible for driving sales growth, increasing revenue, and developing strong customer relationships across food and beverage products and services. The role focuses on identifying new business opportunities, managing key accounts, achieving sales targets, and collaborating with operations and marketing teams to maximize business performance.
Key Responsibilities
- Develop and execute sales strategies to achieve revenue and profit targets.
- Identify and pursue new business opportunities, including corporate clients, distributors, retailers, hotels, restaurants, and catering businesses.
- Build and maintain strong relationships with existing and prospective customers.
- Conduct market research to identify customer needs, industry trends, and competitor activities.
- Prepare and deliver sales presentations, proposals, and contract negotiations.
- Meet or exceed monthly, quarterly, and annual sales targets.
- Collaborate with marketing teams to plan promotions, product launches, and campaigns.
- Coordinate with production, logistics, and operations teams to ensure timely product delivery and customer satisfaction.
- Monitor sales performance and prepare regular sales forecasts and reports.
- Manage key accounts and resolve customer issues promptly and professionally.
- Attend trade shows, exhibitions, and networking events to generate business opportunities.
- Ensure compliance with company policies, pricing strategies, and contractual agreements.
- Mentor and support sales executives to improve team performance.