The Campaign Management System Analyst is responsible for the end‑to‑end delivery, analysis, and design of marketing automation and campaign management platforms within the financial services domain. This role combines system analysis, solution design, and technical project leadership to deliver scalable, high‑quality campaign solutions across modern and legacy platforms, in line with enterprise architecture and governance standards.
Key Responsibilities
Analyze business requirements and translate them into functional and technical designs
Design end‑to‑end campaign management solutions covering data sourcing, segmentation, targeting, execution, fulfilment, and measurement
Lead solution design ensuring alignment with enterprise architecture, security, and control standards
Communicate complex technical concepts clearly to business stakeholders and obtain solution sign‑off
Own end‑to‑end project delivery, including planning, estimation, risk management, and scope control
Partner with architects, testing teams, vendors, and production support to ensure quality delivery
Oversee SIT, UAT, performance, and security testing with Test Management teams
Support production issues, perform root cause analysis, and drive continuous service and performance improvements
Contribute to product and tool selection through RFPs and proof‑of‑concepts
Required Experience & Qualifications
Bachelor’s degree in Computer Science, Engineering, or related discipline
8+ years of IT experience with strong background in technical project delivery
Proven experience delivering marketing automation or campaign management solutions
Strong understanding of the SDLC, including Agile delivery
Excellent stakeholder management and executive‑level communication skills
Ability to work independently, multi‑task, and deliver under pressure
Functional Expertise
End‑to‑end real‑time and batch campaign management
Targeting, segmentation, offer eligibility, prioritization, approvals, and closed‑loop reporting
Strong financial services business domain knowledge
Technical Skills
Adobe Campaign (hybrid on‑premise and cloud)
Adobe Analytics, AEM (preferred)
Experience with Unica, SAS Marketing Automation, or Salesforce Marketing Cloud (advantageous)
Integration and customization using APIs, Java, JavaScript, SQL, XML, and data modelling