Your current guide is a good start, but it can be upgraded into a proper operations and recruitment manual that aligns with how Swim Masters actually operates today. Below is a revised version that incorporates your customer service workflow, sales expectations, on-site operations, and career progression.
Swim Masters SingaporeAdmin Role Guide & Job Description
Version: 2026
Position
Customer Service Administrator (Work From Home)
Students, homemakers, career switchers, and individuals with strong customer service skills are welcome to apply.
The Customer Service Administrator is responsible for managing customer enquiries, converting leads into students, coordinating class schedules, maintaining accurate records, and supporting the daily operations of Swim Masters Singapore.
The role combines customer service, sales, administration, and operations coordination to ensure every family enjoys a professional and seamless experience.
Employment Type
- Monthly Contract
- Renewable Month-to-Month based on performance
Salary
Monthly Salary
Performance bonuses and future salary progression are available based on:
- Sales conversion
- Customer service quality
- Attendance
- Accuracy
- Initiative
- Reliability
Training
New staff will undergo 5 days of structured training covering:
- Company policies
- Customer service standards
- Sales process
- ************* workflow
- 3CX phone system
- Wix Dashboard
- Google Sheets Master List
- SwimSafer procedures
- Scheduling
- Payment collection
- Coach coordination
Training is unpaid.
Upon successful completion of 3 months of continuous service, the full 5 training days will be reimbursed.
Work ScheduleWork From Home
- 4 Weekdays
- 9:00 AM – 6:00 PM
Weekend On-Site
- 1 Weekend Shift
- Senja-Cashew Community Club (Bukit Panjang)
Equipment Requirements
Applicants must have:
- Laptop or Desktop Computer
- Stable Internet Connection
- Quiet Working Environment
- Mobile Phone
- Basic Microsoft Excel / Google Sheets knowledge
Systems Used Daily
Every administrator will work with:
- *************
- 3CX Phone System
- Gmail
- Google Calendar
- Wix Dashboard
- Google Sheets Master List
- Jotform
- WhatsApp Business
- Stripe Payment Portal
- Internal Coach Schedule
Daily Opening Checklist (9:00 AM)
Before handling customers:
- Login to *************
- Login to 3CX
- Review missed calls
- Check overnight enquiries
- Review WhatsApp messages
- Check payment notifications
- Review Jotform registrations
- Review today's lesson schedule
- Review coach updates
- Update Master List
Target completion time:
15 minutes
Primary Responsibilities1. Customer Service
Respond professionally to enquiries received through:
- *************
- WhatsApp
- Phone Calls (3CX)
- Website Forms
- Email
Determine:
- Adult or Child
- Private or Group
- Swimming experience
- Preferred location
- Preferred schedule
- Suitable coach
Recommend the most suitable class based on availability.
2. Sales & Registration
Your role is not only customer service—you are expected to convert enquiries into confirmed students.
Responsibilities include:
- Explaining lesson options
- Presenting pricing packages
- Handling objections professionally
- Recommending suitable schedules
- Sending registration links
- Following up pending enquiries
- Closing sales promptly
Every enquiry should progress towards registration whenever possible.
3. Payment Administration
Monitor incoming payments through:
- PayNow
- Bank Transfer
- Stripe Website Payments
After payment:
- Verify payment
- Update Master List
- Confirm lesson booking
- Notify assigned coach
- Send welcome information
4. Scheduling & Operations
Coordinate:
- Student bookings
- Coach assignments
- Replacement lessons
- Trial lessons
- Make-up lessons
- Class transfers
- SwimSafer preparation
Never promise availability before checking the latest schedule.
5. Master List Management
Maintain accurate records including:
- Student details
- Parent contact information
- Lesson schedules
- Coach assignments
- Attendance
- Payment status
- Trial lessons
- SwimSafer progression
- Remarks and follow-up notes
Accuracy is essential.
6. SwimSafer Administration
Support SwimSafer operations by:
- Checking coach recommendations
- Advising suitable test stages
- Sending assessment forms
- Providing booking links
- Confirming registrations
- Recording bookings
- Following up on test readiness
Customer Response StandardsHigh Priority (Within 30 Minutes)
- New enquiries
- Booking requests
- Payment issues
- Trial lessons
- Coach absence
- Urgent cancellations
- Customer complaints
Medium Priority (Within 60 Minutes)
- Schedule changes
- SwimSafer enquiries
- Package enquiries
- Equipment enquiries
- Progression questions
Standard Priority (Within 90 Minutes)
- Receipts
- Invoices
- General information
- Marketing enquiries
- Administrative requests
Customer Service Standards
Every conversation should:
- Be polite and professional
- Use the customer's name
- Address all questions clearly
- Confirm important details
- End with a clear next step
- Be recorded in the Master List where required
Never:
- Ignore messages
- Guess class availability
- Promise refunds
- Argue with customers
- Leave conversations without follow-up
Performance KPIsKPITargetFirst Response TimeUnder 30 MinutesCustomer Satisfaction95%+Sales ConversionMonthly Target Set by ManagementMaster List Accuracy100%Payment Recording100%Booking Accuracy100%Coach Notification Accuracy100%Missed EnquiriesZeroWeekend On-Site Responsibilities
Administrators will support operations at Senja-Cashew Community Club by:
- Taking attendance
- Registering new students
- Assisting trial lessons
- Managing replacement classes
- Directing parents to correct coaches
- Coordinating student movement
- Answering parent enquiries
- Supporting lesson operations
- Reporting incidents to management
- Maintaining smooth class flow
Coaching Support
During busy sessions, administrators may assist coaches by:
- Preparing equipment
- Organising students
- Supporting beginner groups
- Assisting children with water confidence
- Monitoring student safety
- Recording attendance
- Updating lesson progress
- Communicating observations to Head Coaches
Escalation MatrixCustomer Service Administrator
Responsible for:
- Customer enquiries
- Registrations
- Scheduling
- Payments
- Attendance
- SwimSafer bookings
↓
Senior Administrator
Handles:
- Complex scheduling
- Coach coordination
- Persistent payment issues
- Operational support
↓
Head Coach Alvin
Handles:
- Coaching quality
- Student progression
- SwimSafer assessments
- Parent complaints
- Safety incidents
- Operational decisions
↓
Management
Approves:
- Refunds
- Policy exceptions
- Legal matters
- Employment decisions
- Major operational changes
Career Progression
Swim Masters believes in developing capable team members.
A Customer Service Administrator may progress to:
- Senior Customer Service Administrator
- Operations Coordinator
- Branch Coordinator
- Swim Programme Coordinator
- Operations Manager
Additional training opportunities include:
- Customer Service Excellence
- Sales & Conversion
- SwimSafer Administration
- Leadership & Team Management
- Coach Operations
- AI & Workflow Automation
Position: Attendance Taker / Swim Coordinator (Weekend)
Salary: SGD $8/hour + Overtime Pay
Typical Shift:
- Saturday & Sunday
- 3:00 PM – 6:00 PM
Responsibilities
- Record attendance accurately
- Verify student class allocation
- Monitor trial and make-up lessons
- Guide parents and students
- Support coaches during transitions
- Answer basic customer enquiries
- Maintain a safe poolside environment
- Report incidents promptly
- Assist with simple administrative tasks
Requirements
- Minimum O-Level or equivalent
- Friendly and professional communication
- Organized and detail-oriented
- Able to work weekends
- Basic Excel knowledge preferred
- Swimming knowledge is an advantage but not required
Position: Assistant Coach
Salary: SGD $15/hour
Typical Shifts:
- Saturday & Sunday
- 9:00 AM – 12:00 PM
- 3:00 PM – 6:00 PM
Responsibilities
- Assist Head Coaches during lessons
- Prepare teaching equipment
- Support beginners and water confidence training
- Reinforce coaching instructions
- Maintain student safety
- Build positive relationships with children and parents
- Assist with attendance and lesson records
- Provide feedback on student progress
Requirements
- Minimum N-Level / O-Level
- Passion for teaching children
- Good communication and teamwork
- Responsible, punctual, and safety-conscious
- Ability to swim preferred (training provided if required)
- Lifesaving, First Aid, SwimSafer, or coaching certifications are advantageous but not mandatory
Why Join Swim Masters?
At Swim Masters Singapore, we are more than a swim school—we are committed to developing confident swimmers while building a supportive and professional team. We invest in training, structured systems, and continuous improvement so every employee has the opportunity to grow alongside the organisation.
As the company expands, dedicated team members will have opportunities to take on greater responsibilities in customer service, operations, coaching support, and management. Our goal is to create clear career pathways for individuals who are passionate about helping families and delivering exceptional swimming experiences.
I recommend turning this into a complete Employee Handbook (80–120 pages) that combines:
- Company policies and HR handbook
- Customer Service SOP
- Sales Playbook with objection handling
- ************* conversation playbooks
- Coach Operations Manual
- SwimSafer Operations Manual
- Weekend Operations Manual
- Emergency & Safety Procedures
- Master List (Google Sheets) SOP
- KPI scorecards and performance review forms
- 5-day onboarding curriculum
- AI workflow guides for ChatGPT, Wix, and automation tools
- This would allow a new administrator or coordinator to become productive within their first week while ensuring consistent service standards across the entire Swim Masters team.