Develop a solid on-page and off-page SEO strategy for company websites. (Several Projects)
Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
Research and implement SEO recommendations for website architecture, content, internal linking, and other factors to improve SEO positions for target keywords and online visibility.
Analyzing and interpreting campaign performance data and reports.
Recommending and executing strategies for content development in coordination with SEO goals.
Act as consultant for web developers and IT administrators to ensure necessary technical architecture is in place.
Maximize organic traffic growth for our company's website, ensuring that modern SEO techniques are properly and consistently implemented.
Keyword research and planning
Article writing
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics
Optimize copy and landing pages
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills
1 year experience in SEO or the digital marketing industry
Experience with A/B and multivariate experiments
Strong hands-on experience with platforms such as Google Analytics, Google Search Console, Google My Business, WordPress, Ahrefs, ScreamingFrog, and other SEO platforms that are highly desirable
Working knowledge of HTML and WordPress
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM