About the Role
The Growth Director leads new business growth and builds strategic client partnerships at executive level. This role combines commercial rigor with client-facing leadership — driving the agency's expansion across creative, social, media, and AI-powered services. We're looking for someone who wins business and can defend the commercial logic behind every deal they bring in: clear rationale, disciplined execution, and reliable delivery against KPIs, not just strong pitching.
Key Responsibilities
New Business Development
- Identify, pursue, and close new business opportunities across creative, social, media, and AI-driven solutions — with a clear, defensible rationale for every engagement pursued.
- Build and execute growth strategies that grow the agency's client portfolio and revenue, with accountability for pipeline accuracy and forecast reliability.
- Lead cross-functional pitch teams to develop proposals grounded in client need and commercial logic, not just persuasive delivery.
- Identify expansion opportunities within existing accounts, backed by a clear case for value delivered and return.
Client Leadership
- Act as senior point of contact, providing strategic counsel and ensuring delivery standards are met.
- Build trusted relationships with senior client stakeholders.
- Partner with internal teams to build integrated strategies aligned to client objectives — and to actual delivery capacity.
Strategic & Commercial Planning
- Identify market trends and translate them into commercial opportunities with quantified rationale (cost, margin, ROI).
- Own pipeline and revenue reporting to leadership with financial accuracy — including cost, margin, and forecast integrity.
- Align business development activity with profitability targets, not just topline growth.
Team Collaboration & Leadership
- Coordinate across creative, media, social, and AI divisions for integrated delivery.
- Mentor junior BD talent, with a focus on commercial judgment and client stewardship — not just pitching skills.
- Build a culture where deliverables are tracked and owned, not just discussed.
Innovation & AI Solutions
- Represent the agency's AI-powered offering to clients with a clear, honest account of what it does and what it's for.
Requirements
- Proven track record of winning new business and being able to walk through the commercial and financial logic behind each deal won.
- 15+ years in client management, business development, or sales strategy.
- Demonstrated financial fluency: comfortable owning pipeline forecasts, deal margins, and cost accuracy without oversight.
- Strong network and ability to build senior client relationships.
- Track record of meeting delivery commitments and reporting deadlines — references will be checked on this specifically.
- Commercially minded with strong quantitative accuracy — not just financial "awareness."
- Proven experience directing high-performing teams through complex, integrated initiatives.
- Bachelor's degree in business, marketing, communications, or similar; MBA a plus.
- Fluent in Bahasa Malaysia and English; Mandarin an advantage.
- Strong problem-solving skills, demonstrated through specific past examples, not self-description.