Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.)
Manage day to day workflow and setup for projects and campaigns across platforms
Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives
Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews
Spearheading relations with account team working on common accounts to ensure alignment with clients
Ability to troubleshoot technical issues on campaigns, especially conversion oriented ones
Innovating to improve performance, growth and profitability across all channels
Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition
Share best practices with peers within group
Accountability and full ownership for campaign performance and aligned KPIs
Training and mentoring executives to take up implementations across platforms
For 6 months to Train the digital implementer to do digital scheduling and ad-ops. Will work on performance marketing together with the digital implementation from start.
BA/BS or equivalent working experience.
4+ years’ experience in digital marketing
Strong experience with performance marketing and online acquisition tools and
networks
Entrepreneurial mindset and willing to get hands dirty
Acute analytical skills and a data-driven mentality – you know the relevant KPIs and
how to work with them
Excellent time management and organisation skills, comfortable in meeting tight
deadlines
Strong leadership abilities and track-record of hitting targets with limited
resources/budget
Previous experience working in a start-up or dynamic high-growth company a plus