全职 Digital Content Designer 工作, 薪水, Cafune Limited New Territories, Hong Kong 公司招聘中 - Ricebowl

Cafuné is a contemporary luxury handbag brand rooted in craftsmanship, refined design and thoughtful storytelling. As we expand our presence across retail and digital channels, we are looking for a Digital Content Designer to join our team and shape how Cafuné is experienced online and offline.

As a Digital Content Designer, you will be responsible for conceptualising, creating and executing visual content that brings Cafuné’s brand story to life across digital and retail touchpoints. You will collaborate closely with the Creative Director, Marketing and Retail teams to develop content that is both aesthetically refined and commercially effective.

This role is ideal for a creative who is passionate about fashion and brand storytelling, curious about marketing, and excited to experiment with different formats and multimedia tools. You will be continuously researching trends, new platforms and content ideas, and translating them into elevated visuals that feel distinctly Cafuné.

Job Scope:

• Develop photography and videography direction for Cafuné pop ups, including shot lists, visual mood, framing and pacing aligned with brand aesthetics.

• Oversee on-site content capture at pop ups (short-form video, stills, behind-the-scenes and event documentation) and ensure assets are optimised for social media usage.

• Create social media content for pop up, including Reels, Stories, posts and short-form video edits that highlight product, space design and customer experience.

• Design and produce digital assets for sales campaigns (banners, email visuals, social posts, website graphics) in line with campaign objectives and seasonal storytelling.

• Develop creative concepts and visual directions for brand marketing campaigns, and translate them into key deliverables such as campaign key visuals, lookbook layouts and social media toolkits.

• Provide daily support for social media content creation, including layout design, simple motion graphics, photo editing and copy-ready visual templates.

• Conduct ongoing market and trend research on digital content formats, social media aesthetics, competitors and industry best practices; share insights and propose new content ideas.

• Prepare content guidelines and basic templates to ensure consistency of visual identity across platforms and markets.

• Collaborate with internal teams (Creative, Marketing, E-commerce, Retail) to understand business priorities and ensure content meets both brand and commercial goals.

• Manage and organise digital assets, maintaining an efficient workflow and archive for photography, video and design files.

Requirement:

• Diploma or Degree in Design, Multimedia, Visual Communication, Marketing, or related discipline.

• 3–5 years of experience in digital content creation, graphic design, or related creative role; experience in fashion, lifestyle or luxury brands is an advantage.

• Strong proficiency in Adobe Creative Cloud, including Illustrator, Photoshop and Premiere Pro, with a solid portfolio demonstrating both static and motion work.

• Comfortable using Figma for layout, digital design and simple prototypes.

• Proficient in Microsoft Office (PowerPoint, Word, Excel) for presentations and internal communication.

• Hands-on experience in photography and videography, including basic lighting, shooting and editing for social media formats.

• Deep interest in social media, digital culture and content trends; actively follows platforms such as Instagram, TikTok and emerging tools.

• Ability to translate marketing objectives into clear creative concepts and visual executions.

• Strong sense of aesthetics, composition, colour and typography, aligned with Cafuné’s understated luxury positioning.

• Detail-oriented, organised and able to manage multiple projects and deadlines.

• Collaborative mindset, open to feedback and comfortable working closely with cross-functional teams.

• Good command of spoken and written English; Cantonese and/or Mandarin will be an advantage.

• Portfolio submission is a must** (PDF or online link)

Details:

• 5-day work week

• Medical Insurance

• Performance Bonus

• Company Discount

• Birthday Leave

• Dynamic, vibrant, creative and fast-growing environment