Manage all online activity, including store setup, product listing, pricing, content, and inventory on all marketplaces. Ensure product listings are accurate, well-optimized with SEO-friendly content, and compliant with marketplace standards.
Ensure timely and accurate order fulfilment, stock availability, and service recovery for any escalations.
Develop and execute marketplace strategies to grow sales, improve product rankings, and enhance brand visibility to improve website performance.
Plan and execute promotional campaigns aligned with the marketing calendar and marketplace mega campaigns. Collaborate with internal teams and marketplace account managers to secure campaign slots and boost visibility.
Liaise with marketplace platforms for new features, insights, and partnership opportunities.
Research market to discover new trends and technologies to improve website performance.
Track key performance metrics (sales, traffic, conversion, ROI, etc.) and provide actionable insights and deliver top performance and achieve KPIs
Manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media.
Manage customer service team to improve buyer ratings and response time.
Manage livestream team to improve sales and brand awareness.
Work closely with the marketing, logistics, merchandising, and finance teams to ensure end-to-end operational excellence.
Carry out weekly and monthly report on performance.
Requirements
Minimum 5 years’ experience in a similar role
Bachelors’ degree in Digital Marketing or related field
Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display, and affiliate channels
Confidence in developing and overseeing retail and eCommerce-focused digital marketing strategies
Excellent understanding of UX, web design, customer flow and web analysis
Confidence in traffic analysis, reporting tools and optimisation
Knowledge of attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools