全职 Analyst, Lending Analytics - Campaign Management 工作, 薪水, Alliance Bank Malaysia Berhad Federal Territory 公司招聘中

Analyst, Lending Analytics - Campaign Management

Undisclosed

KL City, Federal Territory

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工作地点

职位描述

岗位职责

Key Responsibilities:-

Develop, maintain, and optimize dashboards or reports to monitor key performance indicators (KPI) for products, channels, and portfolios.
Provide actionable insights and recommendations to support business planning, marketing campaigns, and strategic initiatives.
Partner with business stakeholders to translate business problems into analytical questions and propose data solutions.
Conduct segmentation and profitability analyses to improve customer acquisition, retention, and cross-sell efforts.
Support end-to-end campaign analytics: pre-campaign sizing, targeting, lead generation, and post-campaign performance tracking.
Collaborate with Marketing and Product managers to optimize campaign ROI using data insights.
Continuous improve, re-engineer and streamline existing MIS reports to ensure remain relevance, efficient, and aligned with evolving business needs.

Requirement

Bachelor’s Degree in Statistic, Applied Statistic, Economics, Business Administration, Finance, Science Mathematic, Computer Science, or related fields.
Minimum 2 years of experience in data analytics, preferrable in banking or financial services.
Proficient in SAS, SQL, and Microsoft Excel.
Strong analytical mindset, problem-solving abilities, and exceptional attention to detail.
Good understanding of banking products, portfolios, and performance metrics.
Experience in campaign management or marketing data analysis is an added advantage.
Excellent written and verbal communication skills.

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