Location:
Kuala Lumpur, MY, MY
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Global Business Unit: TEC
Job Function: Marketing
Requisition Number: 240345
Description:
Responsibilities:
As a Ecommerce Manager, Business Unit Technology, you are responsible for managing our eCommerce presence across the region. Your goal is to drive digital sales (transactions) by managing the assortment, pricing & promotions, ecom operations and demand generation.
In your day-to-day work, you will deal with the planning and further development of the shop appearance and act as an interface between various specialist departments. These include web design, the marketing department within the company, development, IT and our in-house performance marketing. It is a high growth role, as you will grow and take on more responsibility as our e-commerce presence across the APAC region grows.
Your main responsibilities include the following:
Key tasks:
Manage and execute together with country partners on end-to-end eCommerce operation from traffic management, forecast & planning, promotion/pricing, platform management and reporting
Create & maintain all ecommerce platforms content with country partners while ensuring all content (pages, products listing & price, etc) are updated and in line with guidelines/ reference at all times
Collaborate with regional and sales and marketing teammates in different countries to implement our eCommerce strategy
Oversee digital marketing channels and executions across PPC, SEO, affiliates, email marketing and social media; work with our internal marketing team to develop and drive an acquisition, activation and retention strategy
Analyze and deliver data driven strategies to achieve top performance KPI
Plans, executes, and measures experiments and conversion tests.
Work closely with internal teams, web development and technical teams to continue improve user experience including website functionality and speed
Communication to countries’ marketing team and management on progress and results.
Support roll-out of global e-store into new countries
Maintain cutting-edge knowledge with relevant eCommerce, B2B digital marketing trends, new digital channels
Requirements:
Minimum 5 years of Digital marketing experience
Experience managing an ecommerce platform, ************* or as category specialist at marketplaces
Have a strong analytical/strategic mindset/ result-oriented thinking and databased approach
Familiarity with A/B testing and multivariate experiments
Knowledge of Attribution modelling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tools
Experience handling marketing budgets and forecasting/reporting results
Proven track record in managing agency partnerships as well as successfully managing internal and external stakeholders
Knowledge of Facebook Ads, LinkedIn, Instagram, display and retargeting tools is a plus
Experience with website analytics tools (e.g, Google Analytics)
Experience and passionate in B2B brands and industries preferred
Highly customer oriented with a strong sense of duty and quality awareness
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
Passionate, committed, reliable and resilient
Good command of English language
Requisition Number: 240345
Job Function: Marketing