全职 Content Creator 工作, 薪水, Pencilbox Group WP Kuala Lumpur 公司招聘中 - Ricebowl

We are looking for a creative and trend-savvy Social Media Content Creator to manage and develop engaging content for Pencilbox's clients, including Astro, sooka, and other leading brands across digital platforms.

In this role, you will transform entertainment, sports, and platform content into scroll-stopping, culturally relevant social media experiences that resonate with Malaysian audiences. You will create compelling content across Facebook, Instagram, TikTok and other relevant channels.

The ideal candidate combines a strong passion for entertainment and pop culture with excellent copywriting skills and a deep understanding of social media trends, audience behaviour, and platform best practices. You should be able to craft content that not only drives engagement and conversations but also strengthens brand affinity and encourages viewership.

Tasks & responsibilities

• Generate creative ideas for Pencilbox Clients such as Astro, Sooka and other clients social media content across various brands and industries

• Develop post concepts, short-form video ideas (Reels, TikTok, Shorts), meme-style and trend-based content

• Participate in monthly content planning and campaign brainstorming sessions

• Write engaging social media captions tailored for different tones, brands, and audiences

• Craft strong hooks, headlines, CTAs, and engagement-driven prompts (questions, polls, etc.)

• Create content suited to platform behavior (TikTok trend-led content, Instagram/Facebook community-driven posts in storytelling formats)

• Ensure content format, tone, and language match each platform’s audience expectations

• Stay updated on social media trends, pop culture, viral formats, memes, and sounds

• Propose timely, reactive content during trending moments

• Work closely with video editors and other business unit teams to bring ideas to life

• Provide clear copy direction for visuals, scripts, and video text overlays

• Suggest interactive content formats to drive audience participation and engagement

• Support engagement-driven communication style in comments and conversations when required

• The platform to focus on is Meta (FB & IG), TikTok

• Familiar with mobile editing apps like Capcut. 

• Strong proficiency in English and Bahasa

• Good working command of English and Bahasa

• 1–3 years experience in social media content creation, digital marketing, or creative agency environment

• Strong understanding of TikTok, Instagram Reels, and short-form video culture

• Familiar with meme and trend-based content behavior

• Ability to write content that is relatable, conversational, emotion-driven, and shareable

• Comfortable to work on weekends (can replace leave on weekdays).

• Experience handling multiple brands or industries

• Interest in entertainment, lifestyle, or youth culture

• Comfortable appearing on camera for trend-style content (optional) 
  

Qualifications & experience

• Education: Diploma in Graphic Design, Communications, Journalism,Film or a related field.

• Experience: Entry-level position; internships or relevant experience in social media content creation and editing is a plus.

• Skills: Strong writing, editing, and proofreading skills.

• Proficiency in social media platforms and tools (e.g., Hootsuite, Buffer, Canva).

About us
Pencilbox Group is a digital brand solutions provider, established in 2014. They offer a wide range of services, from strategy and creativity to digital, helping MNC brands connect with their audience effectively. By understanding people and leveraging innovative approaches, Pencilbox bridges the gap between brands and their target markets, ensuring impactful and meaningful engagement.