Job Title: Applications Manager
Reports To: Head of Technology
Employment Type: Full-time
Location: Central Singapore, Onsite
II. Job Purpose
The Applications Manager is responsible for leading and managing the CRM and Retail ERP application landscape within a retail environment, ensuring the delivery of exceptional customer experiences, robust retail operations, and scalable omnichannel capabilities.
This role serves as a strategic bridge between business and technology, translating luxury retail and customer‑engagement requirements into reliable, scalable, and secure application solutions. The position is central to enabling high‑touch client engagement, operational excellence, and premium service standards across boutiques, digital channels, and headquarters functions.
III. Key Responsibilities
1. Leadership & Team Management
- Lead, mentor, and develop a team of CRM and Retail ERP application specialists, fostering a high‑performance and customer‑centric culture
- Define and evolve team structures to support both day‑to‑day application operations and project / transformation initiatives
- Manage system integrators, vendors, and implementation partners, ensuring SLA compliance and service quality
- Encourage continuous improvement, accountability, and strong collaboration across business and IT teams
2. Application Operations & Support
- Ensure high availability, stability, and performance of CRM and Retail ERP platforms supporting omnichannel retail operations
- Govern incident, problem, and change management processes in line with ITIL best practices
- Drive root cause analysis, service quality improvements, and reduction of recurring incidents
- Proactively minimize system disruptions during peak retail periods, campaigns, and major launches
3. CRM Strategy & Customer Enablement
- Own and execute the CRM roadmap with emphasis on personalization, loyalty programs, clienteling, and customer lifecycle management
- Partner closely with retail, CRM, and marketing teams to design and deliver differentiated customer journeys
- Enable boutique teams with actionable customer insights to support high‑touch and personalized engagement
- Ensure a unified, accurate, and compliant 360 view of the customer across all touchpoints
4. Retail ERP Responsibilities
- Support and enhance core retail ERP processes, including inventory management, procurement, allocation, warehousing, and financial flows
- Drive improvements in store and back‑office efficiency through automation, system enhancements, and streamlined workflows
- Lead ERP enhancement and upgrade cycles, including planning, testing, deployment, and post‑implementation stabilization
- Maintain high standards of data accuracy, integrity, and consistency across master and transactional data
5. Project, Change & Transformation Delivery
- Lead the delivery of application enhancements, upgrades, and digital transformation initiatives
- Develop mid‑ to long‑term (5–10 year) application roadmaps aligned with business growth and digital strategy
- Align release schedules with retail calendars and operational priorities
- Ensure robust testing, training, and change‑management processes to drive adoption and value realization
- Apply Agile, hybrid, or waterfall delivery methodologies based on project needs
6. Data Governance, Security & Compliance
- Ensure strong data governance, accuracy, and integrity across CRM, ERP, and integrated systems
- Enforce compliance with data privacy and regulatory requirements (e.g. PDPA, GDPR)
- Implement role‑based access controls, audit trails, and segregation‑of‑duties principles
- Collaborate with IT security, risk, and compliance teams to safeguard customer and business data
7. Financial & Vendor Management
- Manage application budgets, licensing, and total cost of ownership
- Oversee vendor contracts, renewals, performance reviews, and commercial negotiations
- Drive cost optimization initiatives while maintaining service quality and stability
- Ensure clear ROI measurement for technology investments and transformation initiatives
IV. Key Performance Indicators (KPIs)
- System uptime ≥ 99.9%
- Incident resolution within SLA and reduction of recurring issues
- CRM adoption and active usage across boutiques and markets
- Customer engagement, loyalty, and retention metrics supported by CRM
- Inventory accuracy and order fulfillment efficiency via ERP
- On‑time and within‑budget delivery of application projects
- Integration reliability and data latency performance
- Business stakeholder satisfaction (CSAT ≥ 85–90%)
- Compliance with data governance standards and zero critical audit findings
- IT budget adherence and cost optimization outcomes
V. Key Requirements
Experience & Qualifications
- Bachelor’s degree in Information Technology, Computer Science, or a related discipline
- 8–10+ years of experience managing enterprise applications within retail, luxury, or consumer‑focused environments
- Strong experience with CRM platforms (e.g. Salesforce, Microsoft Dynamics or similar)
- Proven experience managing Retail ERP systems supporting end‑to‑end retail operations
- Exposure to POS, e‑commerce, and omnichannel systems
- Demonstrated leadership experience managing cross‑functional or regional teams
- Strong working knowledge of ITIL processes and service management
Technical Skills
- Enterprise application integration experience (APIs, middleware, iPaaS platforms)
- Familiarity with cloud environments (AWS, Azure)
- Understanding of application monitoring, performance optimization, and release management
- Knowledge of data governance, security, and access management best practices
- Exposure to retail analytics, reporting, and business intelligence tools
Behavioural & Soft Skills
- Strong stakeholder management and relationship‑building capabilities
- Customer‑centric mindset with a passion for premium service and experience excellence
- Strategic thinker with the ability to execute hands‑on when required
- Excellent communication and influencing skills across technical and business audiences
- Ability to thrive in a fast‑paced, retail‑driven, and transformation‑intensive environment
VI. Reporting & Working Relationships
- Reports directly to the Head of Digital Technology Services
- Partners closely with boutiques, retail operations, marketing, supply chain, finance, vendors, and internal IT teams
- Acts as a trusted technology partner enabling luxury retail performance and elevated customer experiences