Key Responsibilities
Ideation & Strategic Acumen
- Understand strategy and consumer insights to sell/recommend ideas brave and effective ideas.
- Effectively work on briefs across industries.
- Proactive in bringing new ideas/concepts for the brands/clients they work with
- Constantly striving to deliver disruptive ideas
- Comfortable in communicating and presenting rationale for selling/recommending creative ideas to Creative Directors and Clients
Content Production
- Passionate about content creation craft, delivering work of the highest quality
- Key role in execution/production of multiple projects from concept through to completion, working with both in-house resources and third-party vendors
- Strong knowledge of all phases of production and digital media, and supervise on behalf of the company/clients when necessary.
- Understand strategy and consumer insights, building off these to develop ideas that delivers on clients’ business objectives
- Good understanding of production concepts. tools, and techniques
Business Acumen
- Display knowledge of the industry and client's business
- Curious about the business and how it works with an open mind and willingness to learn this side.
- Recognise the commercial implications of agency decisions and external influences, and manage the internal and client conversations arising from these.
People Management
- Collaborate and support the creative process with the Creative Leads and other internal teams to deliver great work
- Key creative contact with integrated teams, engage the team to deliver the best output possible based on the brief.
- Manage and mentor Jr Content Creators/interns
Digital/Social
- Constantly up skilling, proactively keeping up with trends in the content creator & social media arena including platform formats and knowledgeable in incorporating them into creative work
- Up to date with popular culture/trends/technology/practices and know when to adopt/adapt these information effectively to the work
- Capable of working across social and digital assets with good ability
Job Specifications
Knowledge required
a. 3-5 years working experience as a content creator / motion graphics editor.
b. Knowledgeable and understanding of the latest innovations, trends and developments in our industry.
c. A proven track record of previous success, as well as a determination to continue to succeed
Skills required
a. Commercial and creative minded
b. Selling and pushing creative standards + delivery
c. Results oriented in business and creative output
d. Proficient in Adobe software - After Effects and Premiere Pro. Proficiency in Blender and Cinema 4D is a plus.
Attributes
a. Commitment to TBWA – whatever it takes attitude
b. Team player who is able to work under pressure to deliver and adhere to tight deadlines
c. Pro-active, meticulous and efficiency
d. Ability to work independently
e. Reliability with positive attitude
f. Hungry for more – driving / striving
g. Open to feedback and acts on it accordingly and quickly