We are looking for an E-commerce Executive to take ownership of our online marketplace performance. This role focuses on campaign planning, platform advertising, sales strategy, and execution rather than basic operations.
You will be responsible for driving sales growth across platforms such as Shopee, Lazada, and TikTok Shop, while working closely with management and internal teams.
Key Responsibilities
Campaign & Strategy
- Plan and execute monthly and mega campaigns (e.g. 11.11, PayDay, Brand Day, etc.).
- Develop campaign mechanics such as vouchers, bundles, add-on deals, gifts-with-purchase (GWP), and pricing strategies.
- Coordinate campaign timelines, creative assets, and platform submissions.
Performance Marketing & Advertising
- Manage Shopee and Lazada advertising campaigns (Search Ads, Discovery Ads, Affiliate Ads, etc.).
- Optimize campaigns based on ROAS, CPA, conversion rates, and overall sales performance.
- Improve keyword strategy, ad creatives, and budget allocation to maximize results.
Store Performance & Growth
- Analyze store performance metrics including traffic, conversion rate, and average order value (AOV).
- Identify growth opportunities and underperforming SKUs.
- Recommend improvements for product listings, pricing strategies, and promotional activities.
Reporting & Analysis
- Prepare weekly and monthly performance reports.
- Analyze campaign performance and provide actionable insights for improvement.
- Monitor competitor activities and market trends.
Collaboration & Ownership
- Take ownership of assigned platforms and KPIs with minimal supervision.
- Proactively identify issues and resolve them efficiently.
- Collaborate closely with the design, operations, and customer service teams.
Skills & Qualifications
- 2–4 years of hands-on e-commerce experience on Shopee, Lazada, and TikTok Shop.
- Data-driven and comfortable working with numbers and performance metrics.
- Proactive, responsible, and detail-oriented with strong execution skills.
Open to local citizens only. No visa sponsorship provided.