We are looking for a strategic and creative Brand Manager to lead the brand direction, positioning, product launch, marketing campaigns, retail support, and brand growth for our wellness and lifestyle brands.
- Develop brand strategy, positioning, target audience, and key selling points.
- Plan and execute product launches and go-to-market strategies.
- Manage marketing campaigns across social media, KOL, retail, e-commerce, and pharmacy channels.
- Support sales team with buyer decks, product presentations, promoter scripts, and retail materials.
- Provide content direction for social media, KOL briefs, video ideas, and product education.
- Work with designers on packaging, POSM, brochures, campaign visuals, and brand guidelines.
- Conduct market and competitor research.
- Monitor brand performance, sales feedback, campaign results, and consumer response.
- Coordinate with internal teams, suppliers, agencies, retailers, and management.
Ideal Candidate
You are someone who:
- Can think like a brand owner.
- Understands how to build a brand from product, packaging, content, retail, and consumer experience.
- Has good commercial sense, not just creative ideas.
- Can turn product features into strong selling points.
- Knows how to make a brand look premium, trustworthy, and memorable.
- Can work in a fast-moving entrepreneurial environment.
- Is willing to be hands-on and solve problems independently.