全职 Business Development Manager 工作, 薪水, Blackstone & Gold 公司招聘中 - Ricebowl

Business Development & Marketing Manager

About the Firm

We are a dynamic boutique law firm specialising in litigation and international arbitration. We pride ourselves on delivering high-quality, personalised legal services to clients and are seeking to grow our client base and visibility in Singapore and the region through targeted, cost-effective business development and marketing initiatives.

Role Overview

This is a hands-on, versatile role ideal for a proactive professional who enjoys both strategic thinking and day-to-day execution. Reporting directly to the Managing Partner, you will drive the firm’s business development and marketing efforts to generate new leads, strengthen client relationships, enhance the firm’s and lawyers’ profiles, and contribute directly to revenue growth.

In a small boutique environment, you will be the primary owner of BD and marketing activities, working closely with the lawyers to support their individual and collective growth objectives. We see this as a collaborative process between the partners and the BD manager with built incentives for the generation of business opportunities. The firm presently has a strong brand and marketing process but see significant potential in enhancing its position.

Key Responsibilities

Strategy & Planning

• Develop and implement an annual BD and marketing plan aligned with the firm’s growth goals and the partners’ priorities.
• Conduct market research, competitor analysis, and lead identification to uncover new opportunities and target clients/sectors.
• Support the preparation and coordination of pitches and proposals, including research, tailoring credentials, and follow-up tracking.

Marketing & Communications

• Design, produce, and manage regular client alerts/newsletters (rostering, content support, design, and distribution via tools like Mailchimp).
• Plan, coordinate, and manage the regular production and publication of short videos (e.g., legal explainers, topical insights, lawyer spotlights, or matter highlights). This includes coordinating filming with lawyers, basic editing and adding subtitles (or working with freelancers for this), and distribution across LinkedIn, the firm’s website, and other suitable platforms
• Manage the firm’s LinkedIn presence and manage Linkedin ad campaigns.
• Oversee website refresh, maintenance and content updates, coordinating with external vendors as needed.
• Create marketing collateral such as pitch decks, the annual digital brochure, case studies, and other materials (using Canva or similar tools).

Media Engagement

• Proactively identify and pursue media opportunities to raise the firm’s and lawyers’ visibility, including pitching articles and op-eds to national newspapers (e.g., The Straits Times, Business Times) and securing speaking appearances on national TV and radio for topical legal and industry matters.
• Track media coverage, monitor mentions of the firm and competitors, and amplify successful placements through the firm’s digital channels (LinkedIn, website, client alerts).

Events & Client Engagement

• Plan and execute 2–4 high-value webinars or seminars per year (promotion, logistics, registration, and post-event follow-up).
• Prepare briefing notes for client/prospect meetings, research leads, and assist with meeting follow-up and relationship nurturing.
• Build and maintain relationships with key referrers and strategic partners (e.g., accountants, banks, consultants).

Client Development & Retention

• Set up and manage a simple CRM system to track leads, interactions, opportunities, and client data.
• Support client retention initiatives, including satisfaction feedback and cross-selling opportunities.

Directories, Awards & Compliance

• Manage directory and award submissions (e.g., Legal 500, Chambers, Singapore-specific listings).
• Ensure all marketing, publicity, and social media activities fully comply with the Singapore Legal Profession (Publicity) Rules and Law Society guidelines.

Measurement & Reporting

• Track ROI on all BD and marketing initiatives (leads generated, pipeline impact, event outcomes, etc.).
• Manage the BD/marketing budget prudently and recommend cost-effective activities.
• Prepare regular, concise reports and dashboards for the partners on activities, results, and forward recommendations.

What Success Looks Like

In the first 6–12 months, the successful candidate will:

• Establish consistent, professional marketing rhythms (e.g., regular client alerts, active LinkedIn presence, updated website and collateral).
• Generate a measurable increase in qualified leads and referral conversations.
• Demonstrate clear ROI on key activities (e.g., events or content that led to new matters or strengthened existing relationships).

Longer-term success will be measured by sustainable growth in the firm’s client pipeline, higher win rates on pitches, improved lawyer engagement in BD activities, and tangible contributions to revenue.

Requirements & Qualifications

• Experience: 3–10 years of relevant experience in business development, marketing, or client development, preferably in a law firm, accounting firm, or other professional services environment.
• Education: Bachelor’s degree in Business, Marketing, Communications, or a related field (a legal background or paralegal qualification is a plus but not essential).
• Skills & Attributes:
• Strong writing and content creation skills (client alerts, LinkedIn posts, proposals).
• Proficiency with digital tools: LinkedIn, Mailchimp/CRM platforms (e.g., HubSpot, PracticePanther), Canva, WordPress (or similar), and Microsoft Office.
• Excellent organisational and project management skills — able to handle multiple initiatives independently.
• Commercial awareness and a results-oriented mindset with the ability to track and demonstrate impact.
• Proactive, creative, and comfortable working in a small team with minimal support.
• Strong interpersonal skills to build rapport with partners and clients/referrers.
• Familiarity with Singapore’s legal marketing and publicity regulations is highly desirable.
• Language: Excellent command of English (written and spoken). Additional languages are a plus.

What We Offer

• Competitive salary
• Performance-based incentives or bonus tied to measurable BD outcomes.
• Opportunity to make a visible impact in a growing boutique firm.
• Flexible work arrangements (to be discussed).
• Professional development support.

This is a great opportunity for someone who thrives in a dynamic, entrepreneurial environment and wants to play a pivotal role in shaping a small firm’s growth.