About ADA
ADA is the Data and AI Experience Company. Present in 14 markets globally, we build intelligent experiences that power enterprise growth, spanning identity and authentication, personalization, commerce, and data & AI foundations; where every touchpoint earns trust, every interaction creates value, and every decision runs on real-time intelligence, so enterprises can stay ahead and deliver measurable outcomes. Our mission is to build the world's most intelligent growth platform for every client we serve. We work with over 1,500 global brands across CPG, Retail, Telco, BFSI, and Healthcare.
Job Description
POSITION TITLE: Regional Operations Director E-Commerce
BUSINESS UNIT: E-Commerce
REPORTING LINE: Head of Commerce Platforms & Enablement
LOCATION: Kuala Lumpur, Malaysia
Job Purpose
This role owns the performance and forward trajectory of the regional E-commerce supply chain across Southeast Asia. The role is accountable for setting the operating standard, governing the network through metrics, and leading the transformation agenda that takes ADA's supply chain from a country-led, vendor-dependent model to a regionally integrated, data-driven function. Day-to-day execution is delivered through a layer of managers (Strategy & Planning, Inventory & Fulfilment, country operations); the Head's focus is on architecture, performance governance, vendor strategy, and change leadership — ensuring the supply chain becomes a source of competitive advantage as the business scales.
Accountabilities / Key Responsibilities
- Performance governance — Define the supply chain performance framework (SLA, cost, accuracy, service) and run the rhythm that holds country teams and vendors accountable to it. Own the monthly and quarterly reviews with the executive leadership team.
- Transformation roadmap — Set and deliver a multi-year transformation agenda covering systems (WMS/OMS modernisation), process standardisation across markets, automation, and data infrastructure. Translate strategy into a sequenced program with clear business cases and accountable owners.
- Operating model & network design — Architect the regional supply chain operating model: warehouse footprint, 3PL portfolio, fulfilment topology, returns network, and the operating rhythm between regional and country teams. Continuously evolve the model as scale and brand mix shift.
- Vendor strategy & commercial governance — Set the vendor strategy across warehousing, fulfilment, and last-mile partners. Lead the most significant negotiations, govern contract compliance and rate-card discipline through the Strategy & Planning Manager, and shape the partnership portfolio for the next horizon of growth.
- Cost & financial stewardship — Own the supply chain P&L lens. Drive the unit-economics agenda (cost/order, cost/item, %GMV) and lead structural cost-out programs. Ensure financial discipline is embedded in vendor management, capacity planning, and commercial trade-offs.
- Standards, controls & risk — Set the standards for SOPs, controls, and audit-readiness across the network. Govern adherence through the management layer rather than direct oversight. Identify systemic risks and put structural controls in place before they materialise.
- Data & visibility agenda — Define the supply chain data and reporting strategy. Partner with Product Operations, BI, and the Data Engineering team to build the visibility layer that enables performance management, forecasting, and transformation tracking.
- Executive partnership — Act as the supply chain voice in commercial, brand, and platform partner conversations. Translate operational reality into commercial choices and shape brand-level service propositions in collaboration with Commercial leadership.
- Leadership & succession — Build a high-performing regional management team. Direct reports include the Strategy & Planning Manager, Inventory & Fulfilment Managers, and country operations leads. Develop bench strength, drive engagement, and build succession depth across the function.
DELIVERY METRICS
- Network-wide SLA, accuracy, and service performance vs. target
- Cost-to-serve trajectory (cost/order, cost/item, %GMV) vs. baseline
- Delivery of the transformation roadmap — milestones, business case realisation, adoption
- Vendor portfolio health — performance, commercial outcomes, contract discipline
- Operating-model maturity — process standardisation, system coverage, control adherence
- Team engagement, capability uplift, and succession depth
Qualifications
Bachelor's degree in Supply Chain, Operations, Engineering, Business, or related field. MBA or Master's degree preferred.
Experience
- 12+ years in supply chain, operations, or related disciplines, with a minimum of 5 years in a regional or multi-country leadership role.
- Demonstrated track record leading large-scale transformation in supply chain or operations — system implementation, network redesign, operating-model change, or cost-out programs measured in $M impact.
- Deep experience in E-commerce, marketplace operations (Shopee, Lazada, TikTok Shop), and ************* fulfilment at scale; or equivalent experience in retail, FMCG, or 3PL leadership with strong digital exposure.
- Proven success governing 3PL and last-mile vendor portfolios at regional scale, including contract design, rate-card strategy, and partnership transitions.
- Experience operating at executive level — board-ready communication, commercial-finance fluency, and the gravitas to influence senior brand and platform stakeholders.
Technical Competencies / Skills
- Strong commercial and financial acumen — unit economics, P&L stewardship, business-case design.
- Working knowledge of WMS, OMS, and supply chain data architectures; able to set direction with technology and BI partners.
- Program leadership — large-scale change, cross-functional governance, and structured delivery methodologies.
- Analytical and data-fluent — able to interrogate dashboards, build performance frameworks, and challenge analyses with rigour.
Behavioural Competencies / Skills
- Strategic thinker with strong execution discipline — sets direction and drives delivery through others.
- High-calibre people leader — builds capable management teams and develops successors.
- Influence and gravitas — operates credibly with C-suite, brand principals, and vendor leadership.
- Bias for transformation — pattern of leaving the operation materially better than they found it.
- Comfortable with ambiguity, multi-country complexity, and the trade-offs of a fast-scaling business.
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