As the Interactive Lead, provides leadership within the Experience Design (XD) teams, Interactive Visual Design Teams, and Interactive Writing Teams to create best-in-class digital communications and customer experiences for *************, social media handles, retail and partner digital channels, and other digital platforms. The Interactive Lead will work closely with the SEA Group Creative Director, Worldwide Creative Leadership (London & Cupertino), and Southeast Asia Marcom leadership to deliver creative that resonates with the market.
Description
- Take ownership of creative outcomes and lead interactive teams and agencies in developing, reviewing, and performing digital campaigns, always-on social handles, *************, and other direct and indirect digital platforms for Appleʼs brand and products.
- Lead experience designers, visual designers, writers, and agencies to conceptualize ideas, co-directing teams to produce high-quality campaigns, content, and social posts through sound content strategies, elegant experience design thinking, refined craft design, and meaningful writing.
- Demonstrate exceptional strategic and design thinking, offering expertise in content strategy, system design, usability, analytics, user testing, information architecture, and marketing.
- Clearly articulate the rationale behind design decisions and exhibit strong managerial skills to guide internal teams and external partners.
- Provide feedback, listen to perspectives, and resolve conflicts within your team and across Marcom, ensuring that all voices are heard and considered.
- Mentor emerging creatives in crafting meaningful and inspiring content.
- Plan, design, review, and empower campaigns for Apple's brand and products.
- Present work to senior creative staff, product marketing managers, and Apple executives.
- Integrate strategies and messaging across online, retail, channel, events, advertising, and emerging communication mediums.
- Collaborate with the Group Creative Director and project managers to ensure schedules are accurate, realistic, and deadlines are met.
- Identify and cultivate new talent, plan and staff for an ongoing calendar of projects, and manage outside agencies and vendors for overflow projects.
Minimum Qualifications
- 15+ years of significant experience in experience design and information architecture, including at least 5 years of management experience as a leader in a creative-focused digital agency or in-house at a leading brand.
- A portfolio that demonstrates applied knowledge of usability, user-centered design, and content strategy, combining logical and creative thinking. Your experience design (XD) documents include sitemaps, user flows, and wireframes.
- Extensive experience in content strategy and platform design, from large-scale marketing sites to transactional commerce sites. Proficiency in web and app experience design, along with familiarity with current development technologies.
- Strong written and spoken English skills and interpersonal abilities, with the capability to present and explain XD directions to a broad audience and contribute effectively through all phases of an interactive project.
Preferred Qualifications
- A global perspective with an awareness of the latest digital trends and work from around the world.
- Strong understanding of how to use analytics and user testing to inform the design process.
- An understanding of the creative process, including the time and resources typically required to produce high-quality work.
- Familiarity with local culture in Southeast Asia and its unique digital landscape.
- A passion for design that is thoughtful, meaningful, and inspiring.
- Ability to present, collaborate, and respectfully debate with senior partners in a clear and articulate manner.