Asia Pacific Breweries Singapore (Part Of The HEINEKEN Company) Hiring! Full Time Promotions Executive in - Ricebowl

In close collaboration with the Promotions Manager (PM), the Promotions Executive is required to manage the Brand Promoters (BP), ensure deployment effectiveness, setting and reviewing volume targets for BP, developing competitors’ intelligence, handling complaints, ensuring well-being and compliances of BP, and managing ad-hoc event Brand Ambassadors deployment.

ROLES & RESPONSIBILITIES:

1. Produce bi-monthly reporting packs and analysis to evaluate Promotions strategy and performance (e.g., uptake, ROI proxies, execution quality); highlight trends, risks, and opportunities, and provide clear recommendations for management.
2. Lead new Promotions initiatives/projects by defining problem statements and success metrics, building simple business cases, coordinating stakeholders, and tracking post-launch results to inform continuous improvement.
3. Partner the PM on budget planning and strategy by developing forecasts, analysing spend vs. outcomes, running scenarios/trade-offs, and recommending allocation adjustments to maximise commercial impact.
4. Ensure BP compliance by monitoring adherence to company standards and Global BP policies (e.g., remuneration, grooming, safety), analysing exception trends, and recommending corrective actions to reduce repeat non-compliance.
5. Own end-to-end data compilation, tracking, and reporting to maintain accurate, timely operational datasets; implement basic data controls, identify anomalies, and translate payroll/commission and uniform-related administration into actionable summaries for stakeholders.
6. Plan and facilitate briefings/meetings to communicate sales promotions, mechanics, and objectives; capture feedback, assess understanding and execution readiness, and surface insights to refine communication and rollout plans.
7. Monitor and appraise BP performance using defined KPIs; analyse patterns, giving visibility to PM and perform root-cause assessments with the aim of continuous improvement.
8. Support training programs by conducting skills-gap assessments, coordinating onboarding and refresher plans, and tracking competency completion across rules, procedures, product knowledge, and customer service to ensure consistent execution.
9. Conduct structured outlet visits (call plan: at least 2 nights per week) to gather market and execution data; synthesise feedback on business environment, competition, and BP performance/well-being into insights and recommended actions for Sales and Promotions.
10. Assist the PM on payroll consolidation, operational matters and ROI of each BP deployment.

JOB REQUIREMENTS:

1. Diploma in Business Administration.
2. At least 3 years customer-contact experience in a sales-related field, preferably in the FMCG industry.
3. Supervisory and Training experience required. Coaching skills preferred.
4. Knowledge of local dialects in addition to English and Mandarin to effectively communicate with BPs and customers.
5. Valid driving license/car is preferred.
6. Required to work varied hours/days including nights and weekends.
7. Required to spend an ad-hoc amount of time in the field both with BP and co-traveling with Promotions Officer.
8. Strong organizational skill, decisive and firm in decision making.
9. Ability to foster collaboration and connect easily with different levels of people, to find common grounds and achieve shared goals.
10. Ability to analyze issues from the customers’ perspectives and organize data for analysis and presentation.
11. Ability to organize and prioritize a dynamic workload and expedite responses to customer requests, urgent needs and emergencies despite workload.
12. Strong negotiation and communication skills, including listening and questioning skills.
13. Demonstrate strong problem solving and analytical skills.
14. Comfortable working with multiple levels of external and internal stakeholders.
15. Well-organized and resourceful, with the ability to work without close supervision in prioritizing tasks and dealing with problems.
16. Ability to work on critical timeline when required.