全职 Content Lead / Content Marketing Manager (Mandarin Speaker) 工作, 薪水 up to MYR 8,000, Elevated Asia Ventures WP Kuala Lumpur 公司招聘中 - Ricebowl

Proven experience in content strategy, social media marketing, digital marketing or short-form video production.

3–5 years of experience is acceptable for this position, but the candidate should have at least 5 years of experience in the related industry.

Experience managing multiple social media accounts or content campaigns.

Strong understanding of TikTok, Instagram Reels, Facebook, Threads and other social media platforms.

Strong knowledge of content strategy, campaign planning and audience engagement.

Able to analyse social media performance data and translate insights into actionable improvements.

Experience managing Content PICs, creatives or a social media team is highly preferred.

Strong leadership, communication and project management skills.

Highly organised and able to manage multiple accounts, deadlines and deliverables.

Strong research skills and awareness of current digital trends.

Able to provide clear feedback and maintain high content standards.

Comfortable working in a fast-paced and performance-driven environment.

Preferred Qualities
* Experience working in a social media agency, production house or creative agency.
* Experience developing viral or high-performing short-form video content.
* Strong understanding of Malaysian social media culture and audience behaviour.
* Experience handling accounts in industries such as nightlife, lifestyle, entertainment, property, automotive or personal branding.
* Able to communicate in English and Mandarin. Bahasa Malaysia is an added advantage.
* Familiar with project-management tools, content calendars and social media analytics platforms.
* Able to use AI tools effectively without relying entirely on AI-generated ideas.

What We Are Looking For
We are looking for someone who:

* Takes ownership of account performance.
* Can independently identify problems and propose solutions.
* Understands both creativity and commercial objectives.
* Can lead a team while maintaining strong execution standards.
* Is proactive, accountable and highly result-oriented.
* Does not only complete tasks, but actively improves the quality and performance of every account.

Content Strategy and Campaign Planning
* Develop monthly campaigns and content strategies for each assigned account.
* Plan content pillars, video series, key messages and monthly content direction.
* Ensure every campaign supports the client’s business, branding, awareness or lead-generation objectives.
* Create clear monthly content calendars, campaign timelines and deliverable plans.
* Continuously introduce new content formats, creative angles and growth opportunities.

Account and Content Management
* Oversee multiple social media accounts across platforms such as TikTok, Instagram, Facebook, Threads, YouTube Shorts and Xiaohongshu.
* Ensure each account has a clear positioning, target audience and content direction.
* Monitor the quality, consistency and performance of all content produced.
* Ensure all monthly deliverables are completed according to the agreed timeline.
* Identify underperforming accounts and develop clear improvement plans.

Team Leadership
* Manage and guide the Content PIC responsible for each account.
* Ensure every PIC understands the account objectives, content direction and expected output standards.
* Conduct weekly Monday meetings with the content team to review:

Previous week’s content performance
Account growth and analytics
Production and delivery progress
Current issues and execution gaps
Upcoming content plans and priorities

Provide clear feedback and actionable improvements to writers, strategists, videographers and editors.

* Follow up closely on deadlines and ensure the team delivers complete, high-quality work.

Content Research and Market Analysis
* Conduct regular research on social media trends, viral formats, audience behaviour and competitor activities.
* Identify new content opportunities across different industries and platforms.
* Analyse successful local and international accounts to understand their content structure and growth strategies.
* Build and maintain content databases, reference libraries, topic banks and competitor research.
* Ensure the company’s content strategies remain relevant, competitive and updated

Performance Analysis and Optimisation
* Review account performance, including views, reach, engagement, follower growth, retention and conversion.
* Identify which content formats, topics, hooks and campaigns are performing well.
* Recommend which content should be scaled, improved, replaced or discontinued.
* Prepare regular account performance reports and present improvement recommendations.
* Use performance data to improve future campaigns and content decisions.

Systems and Process Development
* Develop and improve internal content SOPs.
* Build repeatable systems for campaign planning, content research, topic generation and account reviews.
* Maintain organised Topic Banks, Content Calendars, Campaign Trackers and Performance Reports.
* Improve team efficiency and ensure content quality does not depend on only one individual.