- Jalan Skudai Johor Bahru Johor Malaysia 80200

工作地点
职位描述
任职资格
1. 教育背景与学术素养 (Education & Academic Background)
硕士或博士学位优先(理工科、生物医药、信息工程等核心学术领域背景更佳);至少具备全日制本科学历。
对全球学术出版生态有深刻理解,熟练掌握 SCI、EI、Scopus 等核心学术数据库的使用与检索逻辑。
2. 工作经验 (Work Experience)
具备 3 - 5 年以上主动销售、大客户开发(BD)或海外市场拓展经验;其中至少包含1 - 2 年以上的团队管理经验。
有学术出版、高校B2B合作、知识服务、海外留学教育或高客单价咨询行业背景者优先。
3. 核心能力 (Core Competencies)
出色的团队管理与带教能力: 能够制定清晰的团队 KPI,通过话术优化和流程标准化(SOP),有效提升团队的整体转化率与凝聚力。
强大的商务开拓(BD)与谈判能力: 具备敏锐的市场洞察力,能够独立攻坚高校院所、科研机构等 B2B 大客户,促成战略合作。
数据分析与决策能力: 熟练运用漏斗模型分析团队的触达率、回复率及转化率,能从数据中发现问题并及时调整销售策略。
全流程运营与抗压能力: 熟悉从论文征集到同行评审的完整生命周期管理,目标导向,对团队的版面费(APC)回款与营收指标负责。
岗位职责
We are seeking a proactive, target-driven Business Development Manager to lead our Author Acquisition team. In this strategic role, you will not only drive individual sales but also spearhead team performance, open new B2B/institutional accounts, and aggressively expand our global market presence. You will oversee the strategic outreach to researchers, professors, and scholars globally, inviting them to publish their scientific and academic papers in our indexed journals.
我们正在寻找一位积极主动、以目标为导向的开拓业务经理(BD Manager)来带领我们的学者邀约团队。在这一核心岗位上,您不仅需要具备强大的个人销售开拓能力,更需要肩负起团队管理、开发新B2B/机构大客户、以及积极扩张全球学术市场份额的重任。您将主导并带领团队向全球的研究人员、教授和学者发起邀约,邀请他们将其高水平的科研与学术论文发表在我们的检索期刊上。
Key Responsibilities
1. Team Leadership & Performance Management 团队领导与业绩管理
Team Guidance & Coaching: Lead, mentor, and motivate a team of Acquisition Specialists to meet and exceed monthly and quarterly submission and revenue targets.
团队带教与激励: 领导、指导并激励学术邀约团队,确保并超越月度及季度论文征集量和营收目标。
KPI Tracking: Monitor team performance metrics, including outreach volumes, response rates, and conversion pipelines; implement corrective strategies where necessary.
KPI指标追踪: 实时监控团队的各项业绩指标(包括邮件触达量、回复率、转化漏斗等),并对业绩未达标的环节及时调整策略。
Workflow Optimization: Standardize outreach scripts, email templates, and sales workflows to maximize team conversion rates.
流程标准化: 统一并优化团队的邀约话术、邮件模板及跟进流程,以最大化提升团队的整体转化率。
2. Proactive Sales & New Account Acquisition 主动销售与新客户/机构开拓
Strategic Market Expansion: Drive proactive sales strategies to penetrate new academic disciplines, research institutions, and global geographical markets.
战略市场扩张: 制定并推行主动销售策略,全面打入新的学术领域、科研机构及全球海外市场。
Institutional Account Opening: Identify, pitch, and secure high-value B2B opportunities, university faculty agreements, or bulk journal submission accounts.
机构大客户开发: 突破单一学者邀约,积极寻找并促成与高校院所、科研机构的B2B战略合作或大宗投稿协议。
High-Value Negotiation: Personally handle complex inquiries, overcome objections, and close deals with senior scholars and institutional heads.
高端商务谈判: 亲自跟进高价值客户,解决资深学者或机构负责人的核心诉求与疑虑,促成最终合作。
3. Lead Generation & Campaign Strategy 资源挖掘与渠道营销策略
Data-Driven Targeting: Direct the team’s data mining and lead extraction strategies across major global academic databases (including Scopus, EI, and SCI).
数据驱动定位: 指导团队利用全球核心学术数据库(如 Scopus, EI, SCI 等)进行精准的数据挖掘与学者信息提取,确保销售管道(Pipeline)的源头质量。
Campaign Architecture: Design and oversee high-volume, targeted email marketing campaigns to maintain a robust sales pipeline.
营销活动规划: 设计并监督高体量、精准化的邮件营销方案,确保邀约信息的触达率与吸引力。
4. Operational & Revenue Oversight 运营闭环与营收合规管理
End-to-End Coordination: Supervise the entire author journey—from initial manuscript submission and peer-review tracking to final publication.
全流程跟进监督: 监督团队管理作者从最初的论文提交、同行评审进度追踪到最终录用发表的完整生命周期。
APC Collection Accountability: Take ownership of the team’s collection of Article Processing Charges (APCs), tracking billing workflows and ensuring revenue targets are met.
版面费(APC)追缴与合规: 对团队的整体版面费(Article Processing Charges)回款指标负责,监控财务对账流程,确保收入及时落袋。
5. Database Management & Reporting 数据资产管理与高层汇报
Data Integrity: Ensure the team maintains a rigorous, clean database of global scholar leads and communication histories.
数据准确性: 督导团队对全球学者资源、沟通日志和客户档案进行严格、系统化的信息化管理。
Executive Reporting: Analyze pipeline metrics and market trends to deliver actionable reports directly to senior leadership.
管理层汇报: 定期分析销售数据、转化趋势及市场反馈,为高层管理团队提供具建设性的战略汇报与决策依据。
好处
所需技能
重要安全守则
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