全职 MARKETING EXECUTIVE 工作, 薪水 up to MYR 3,000, TRINIDAD HOSPITALITY SDN BHD Kedah 公司招聘中 - Ricebowl

MARKETING EXECUTIVE

This role is responsible for developing and executing effective marketing communication strategies to promote products, services and the overall brand and responsible for developing and implementing effective marketing communication strategies to enhance the hotel’s brand image, promote services and drive guest engagement.

DUTIES & RESPONSIBILITIES:

Strategy Development

• Formulate comprehensive marketing communication strategies that align with the hotel’s business objectives and target audience preferences.
• Collaborate with the hotel’s management team to understand unique selling points, guest demographics and competitive landscape.

Brand Enhancement

• Develop and maintain a consistent and compelling brand identity, ensuring it resonates with the hotel’s values and guest experience.

Content Creation

• Produce captivating content for various platforms, including the hotel’s website, social media channels, blogs and email campaigns.
• Create visually appealing materials like photos, videos and virtual tours that showcase the hotel’s facilities and amenities.

Online Presence

• Manage the hotel’s online presence, overseeing its website and social media profiles.
• Implement strategies to enhance the hotel’s visibility in search engine results.

Guest Engagement

• Develop guest-centric communication strategies to enhance guest satisfaction and loyalty.
• Facilitate personalized guest interactions through pre-arrival and post-stay communications.

Public Relations

• Cultivate relationships with travel bloggers, influencers and local media to promote the hotel.
• Coordinate press releases, media events and other PR activities to generate positive exposure.

Event Promotions

• Plan and promote hotel events, including conferences, weddings and special promotions.
• Collaborate with event planners and vendors to ensure successful execution.

Performance Analysis & Reporting

• Monitor and analyst marketing communication effectiveness.
• Prepare regular reports for management and recommend improvements.

Reputation Management

• Monitor and respond to guest reviews on various platforms, maintaining a positive online reputation.
• Address guest concerns professionally and in a timely manner.

Partnerships and Collaborations

• Identify opportunities for partnerships and collaborations with local businesses, tourism boards and event organizers to expand the hotel’s reach.

Budget Oversight

• Manage the marketing communication budget, allocating resources effectively for maximum impact.

SKILLS & QUALIFICATIONS:

• Clarify and effectiveness in written and verbal communication.
• Ability to tailor messaging to different audience.

Job Type: Full-time

Pay: RM2,500.00 - RM3,000.00 per month

Benefits:

• Opportunities for promotion
• Parental leave
• Professional development

Work Location: In person