Development of New Media Tools:

• Responsible for developing new media tools (Optics) for the Malaysia market.
• Provide timely and regular updates on the status and requirements for new media tools.

Communication and Implementation:

• Develop communication materials and implementation plans for the roll-out readiness of optics' new media tools.
• Conduct training for one-to-one and small-group retailers (ECPs).
• Develop and deliver training for optics, new media tools, and measuring devices, including ophthalmic lenses.

Training and Professional Development:

• Conduct professional training for optometrists, optometrists, and front-of-house teams.
• Provide communication skills training for eye care professionals.
• Monitor training effectiveness and sustainability through post-training communication.

Best Practices and Competitive Analysis:

• Conduct training on best practices for improving the effectiveness of new media tools and the ophthalmic lens business.
• Develop competitive analysis to overcome objectives.

Collaboration and Support:

• Work closely with the Sales Team to provide knowledge and expertise on new media tools.
• Assist the marketing team in ensuring maximum objectives are met.

Ad-Hoc Responsibilities:

• Assisted in delivering educational sessions and professional conferences and organizing continuing professional education programs.
• Troubleshoot requests pre/post regular retail hours when required.

Reporting:

• Fulfil reporting requests, including pre and post-training reports, market intelligence reports, and monthly reports on the status of new media tools and the implementation process.

Other Duties:

• Represent the company at trade exhibitions, events, and demonstrations.
• Maintain professional and technical knowledge by attending product workshops.
• Contribute to the team effort by accomplishing related results as needed.
• Provide support in the installation and user training of equipment and tools.
• Perform any other duties and responsibilities as assigned by the management.