The HEINEKEN Company Hiring! GenAI Intern in - Ricebowl

The GenAI Lab focuses on hands-on experimentation with Generative AI, building tools and enabling practical awareness across the organization. This internship sits at the intersection of technology, communication, and engagement.

The role is non-technical but highly hands-on with GenAI tools. A technical or analytics background is beneficial but not required. The intern will explore emerging tools and trends, evaluate their relevance for the business, and help translate insights into content, initiatives, and engagement activities that support broader adoption.

Key Responsibilities

Hands-on experimentation & discovery

• Explore and test emerging GenAI tools, features, and workflows
• Stay current with GenAI developments and trends
• Evaluate practical usefulness from an employee perspective
• Share insights and recommendations with the wider team

Knowledge sharing & awareness

• Create internal content such as short posts, use cases, guides, and presentations
• Support internal communications related to GenAI initiatives
• Maintain internal knowledge hubs and resources

Engagement & enablement

• Support the planning and delivery of GenAI events, workshops, and sharing sessions
• Contribute ideas to improve participation and engagement across employees

Candidate Profile

• Currently enrolled in a Bachelor’s or Master’s degree program varying from business, communications, marketing or technology, analytics, design or other related technology or quantitative field.
• Strong interest in Generative AI and emerging technologies
• Comfortable experimenting with GenAI and Agentic tools (e.g. Claude, n8n, Make, etc.)
• Strong communication, organization, and collaboration skills
• Proactive, self-directed, and comfortable with open-ended work
• Able to commit to a 6-month internship
• Technical exposure (e.g. data, AI, coding, analytics) is a plus, but not required
• Able to commit to 6-months internship

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