Digital Marketing Analyst

Recruit Express Services Sdn Bhd

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Full Time

KL City, Kuala Lumpur

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Posted 2 months ago • Closing 5 Aug 2022

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Requirements

  • 2+ years of digital marketing analysis experience
  • Experience in healthcare industry and/or agency background preferred
  • Google Analytics Certification strongly preferred/Using Google Analytics on daily basis
  • Basic knowledge of marketing automation tool (Marketo) and BI tool

Responsibilities

  • Detailed website analysis using Google Analytics for six patient and six physician websites among JAPAC countries
  • Prepare monthly reports on findings; illustrate KPIs with graphs; and translating complex results into actionable insights
  • Analyze KPIs including conversions, the most viewed contents for each funnel of user journey, the average time spent, etc.
  • Analyze digital marketing campaigns and associated ROI, including information from websites and Marketo emailing (cost per click/acquisition, click through rates/open rates, and key performance indicators)
  • Lead Website SEO implementation for six patient websites and six physician websites while collaborating with in-county marketers
  • Effectively communicate with all the JAPAC countries’ marketers to implement both internal/external SEO with local languages (English, Korean, Mandarin, Thai) by including relevant keywords into existing/new contents in order to increase search presence
  • Develop digital marketing dashboards to show digital marketing metrics on Tableau by collaborating with JAPAC IT team
  • Create a robust digital marketing dashboard on Tableau for both management team and marketers by articulating key analytical insights of websites performance

Benefits

  • Will be discussed

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About Company

jobs in Recruit Express Services Sdn Bhd

Recruit Express Services Sdn Bhd

Advertising / Marketing

View Company ▶

About Company

jobs in Recruit Express Services Sdn Bhd

Recruit Express Services Sdn Bhd

Advertising / Marketing

View Company ▶