数字营销执行员

As a Digital Marketing Executive, you will:

• Strong analytical, problem-solving, and time-management skills.
• Preferably with prior experience in any digital marketing agency or field.
• Have experience in managing Google Ads, Google Analytics, Facebook Ads Manager, etc.
• Proficiency with online business knowledge from digital marketing analytic tools, SEO best practices, social media marketing, and brand exposure techniques.
• Sensitivity to online lead funnels, consumer understanding, and market trends.
• Creative, can take the initiative to propose various marketing and promotion plans for retail and E-commerce.
• Monitor, and analyze campaign performance, evaluate campaign data, and make statistically stable and relevant optimizations and recommendations.
• Overseeing and copywriting online marketing content.
• Work closely and brainstorm with the teams to execute campaigns and come up with out-of-the-box marketing ideas.
• Manage acquisition marketing channels and oversee existing, and development of new, online channel activity including social media, blogs, SEO/SEM, affiliate, and paid media.
• Execute ad-hoc tasks.
• Cooperate and coordinate with the company’s design team to generate content and visuals for marketing campaigns.
• Analyze website traffic from specific channels to fully understand consumer path to purchase and optimize while educating internal teams on best-performing and worst-performing content and pages to improve the overall site experience
• Continuously explore ways to bring new customers into the marketing funnel, while increasing the efficiency of media and channels to build brand awareness.