Fusionbrand Sdn Bhd

Established in Kuala Lumpur, Malaysia in 2003, Fusionbrand is Asia’s leading customer focussed brand consultancy.

In the social economy, where consumers not companies define brands, Fusionbrand understands better than most that companies can no longer waste time, effort and money on unfocused, expensive customer acquisition strategies built around corporate driven messages advertised repeatedly across all media in the hope that they will stick.

Instead, Fusionbrand helps companies and governments like yours understand themselves, their capabilities, their customers and their environment better before working with you to develop a collaborative organisation that has the ability to consistently identify, nurture and grow profitable relationships with customers.

Whether business-to-business, business-to-consumer or government-to-citizen, we help you focus on what your customers want based around the belief that to be successful, a brand must deliver economic, experiential and emotional (and increasingly social) value at all times, at all touchpoints and on customer terms.

The world is changing, well established, aggressive foreign brands with deep pockets and saturated domestic markets are looking to Malaysia, Indonesia and other South East Asian markets for their future growth.

Our passionate, innovative, multicultural workforce offers a fully integrated team of multi-disciplined experts knowledgeable about internal and external branding, traditional and digital communications, merchandising, sales, marketing, dealer and channel development, measurement, customer engagement and loyalty and data collection, management and use of that data.

Our track record includes substantially raising the profiles of leading public and private sector organisations.