Oloiya

In the 1970s, Mr. Khue, the founder, ventured into making orange juice and branded it Mo Dik Sin (Super Fresh). The orange juice was such a hit that a Taiwanese gentleman used to visit Mr. Khue to buy the orange juice whenever he was in Kuala Lumpur, shouting, “O Loi Ya, O Loi Ya” (Here I come, here I come). The two gentlemen became friends and exchanged recipes. Mr. Khue taught him the secret of making great orange juice, and the Taiwanese gentleman taught Mr.Khue his family’s recipe for dried meat. Always the entrepreneur, Mr. Khue started perfecting the dried meat recipe at home, with the help of his wife. Once they were satisfied with the taste and texture, they decided to sell it and named the dried meat Oloiya (“Here I Come”). As the business grew, Mr. Khue, structured the business into distribution, retail and manufacturing divisions.