Job description for Ecommerce Marketing Executive at Watson's Personal Care Stores Pte Ltd

Who We Are Looking For?
The eCommerce Executive develops and oversees marketing campaigns to drive Online Business by enhancing the customer experience, executing online promotions & campaigns, maintaining the technology and infrastructure. This role encompasses creative, analytical, digital, commercial, and administrative responsibilities. He/She needs to work closely not only with the Online Business team, but also across departments, external vendors such as agencies in order to execute the Online Business vision and build our brand market share across all channels (own platform, market places and quick commerce). 

What Awaits You:
Marketing
•	Promotion Planning & Execution
o	Creative liaison (brief + execution) for agencies, campaign/promo briefing to relevant parties
o	Promotion Setup
•	Managing of e-Commerce tools 
•	Liaison with suppliers on online-related promotions
•	eShopper acquisition & retention
•	O+O campaign communications
 
Analytics & Reports
•	SEO Performance tracking, product reviews etc
•	Weekly and monthly reports (Local and Regional levels)
•	Competitive Analysis
 
On-site Content (UX / UI)
•	Management of online web & app content across all channels (own platform, marketplaces, quick commerce, O+O), during BAU and promotions – user-centric and customer-focused journey
o	Creation, maintenance, scheduling and execution of campaign/promotion/product pages
o	Setup/Management of specific category/brand/product landing pages
o	Ensure all content are SEO-optimized
•	Push Notifications Setup & Scheduling
•	Drive product content by liaising with Trading & suppliers
 
Tech & Integration
•	To work with regional and local partners to test and integrate the latest technologies and standards to enhance the current user experience on our e-commerce platforms
 
Misc. Responsibilities
•	Update of expenditure
•	Any other projects assigned
 
We Are Excited About You If You Have:
•	Minimum Degree in Marketing/Retail/eCommerce or related disciplines  
•	Preferably with relevant eCommerce experience in an O+O retailer setting.
•	Passion for retail, especially e-commerce with a keen interest in UX/UI
•	Advocate on behalf of the customer and have a customer-centric approach to the above responsibilities.
•	Good command of English; both written and spoken
•	Self-motivated and results-oriented
•	Organised and meticulous
•	Well versed in Microsoft office
•	Digitally savvy with computer skills such as HTML, etc
•	Prior experience with Hybris/Retek/BO is an advantage 
•	Basic knowledge of Adobe CS (Photoshop, illustrator) is an advantage
•	Ready to work in a fast-paced environment
•	Must have strong strategic capabilities as well as ability to be hands-on and detail-oriented to manage tactical execution.
•	Able to build alliance with different stakeholders for executing the online retail initiatives.
Watson's Personal Care Stores Pte Ltd

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