SENG LI MARKETING SDN BHD is a one-stop auto parts trading company established in 2010, which began as SENG LI AUTO PART TRADING in 2003. Today, SENG LI comprises 11 branches located strategically throughout Johor, staffed by over 80 sales consultants and representatives and supported by a network of over two thousand workshops.

In 2022, SENG LI won the Best Brand In Retailer of Car Spare Parts from the ASIA EXCELLENCE ENTREPRENEUR FEDERATION in recognition of our outstanding service excellence, customer satisfaction, and product quality.

SENG LI branches are available in Johor Bahru, Pasir Gudang, Masai, Iskandar Puteri, Kota Tinggi and Pengerang, supplying over 150,000 parts and components for all major manufacturers. Our trained sales representatives also provide professional consultation to help customers with repairs and improve vehicle performance for a better driving experience.

In future, we plan to establish a strong retail presence in all states in Malaysia to better serve the needs of vehicle owners throughout the country. As part of our giving back initiatives, plans are also underway at SENG LI to implement social responsibility programs with positive impacts on sustainability and community welfare.

11 Branches

2000++ Affiliated Workshops

80++Sales Consultant

150,000++Product Types

Seng LI Marketing Sdn Bhd

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