Haowang International Sdn Bhd

-DR.CINK Brand Story-

DR.CINK is a brand developed by a group of doctors and pharmacists who possess professional clinical experience and strive toward “skin” perfection. We employ an international medical professional team and innovative concepts to maximize professionalism and ensuring the excellence our brand pursues. Among them, the key axis of our brand is “SECURE” (safety), giving customers a brand that can be trusted in beauty, product, in addition to providing customers with a skincare regime and knowledgeable understanding to achieve full effects in improving their condition. The concept of DR.CINK is to combine the most professional medical team background with R&D and innovation, merging the most special ingredients with technology and skin care products. Due to the clinical experience we have from hospital and clinical professionals, we fully understand Asian skin problems and are able to solve and improve upon problematic skin.

We insist on including doctors and pharmacists in our research and development teams who participate in the R&D of each item. All products are verified by a large number of repeated tests, enforcing “SECURE” (safety), “Profession” (professional) as the twin supports of our brand to bring even more professional services to our customers. All skin problems will receive professional solution and assistance from DR.CINK, making DR.CINK the exclusive skincare consultant for users of our brand. We value each customer and pride ourselves on our professional consulting services provided by professional beauticians and pharmacists through telephone or communication software, enabling customers to receive answers and assurance as soon as questions arise, granting our clients insurance and trust in the brand.

Global environmental factors have had great impact on people regardless of region or country, influencing the change in individual physical condition as well as skin condition, skin quality, etc. The proportion of those who seek treatment due to “sensitive” skin conditions in Asian countries increased from 30% to 50% from 2000 to 2018, equivalent to an average of one in every two persons is troubled by sensitive skin and seek treatment! This change also allows DR. CINK to understand that it is necessary to “return to the basics” and develop our product with the spirit of “insist on purity, guard with pride,” providing skin with nutrients from the simplest ingredients and reducing environmental damages on human skin. In 2016, we began counter sales in the international section on the first floor of Taiwanese department stores, causing national sensation. Our products are aligned with consumers needs, and have become the target of major media artist and magazine interviews.

DR.CINK follows the requirements of “high efficiency,” “secure” and “professional” in all areas of production. Each item is jointly researched by the “dermatologists specialists and pharmacists" to develop active ingredients and patent formulas, and is sent to cGMP factories certified through the US Food and Drug Administration for further research and development of products only after verifying safety and inspection regulations. We reduce unnecessary skin burden with the simplest elements and ingredients while continuing technical correspondence and development with international manufacturers in the developmental stage in order for the brand to meet international standards. We persist in providing quality product, which is why customers who are extremely demanding in skincare believe that DR.CINK professional medical beauty brand is their best choice!!

-DR.CINK Brand Journey-

October 20th, 2015 - DR.CINK was established to service the world of beauty and skin care products with confidence and professional persistence

December - Short classic essence cream sale boxes reached the same height as a Taipei 101

October 2016 - DR.CINK brand’s first Taiwanese Department Store 1F International Sector booth

April 2017 - DR.CINK brand enters Vietnam, Thailand

August - DR.CINK brand enters Thailand Department Store Beauty 24, Vietnam

December - overall turnover increased by 40% compared to last year

April 2018 - DR.CINK brand enters Malaysia

May - DR.CINK brand launched 59 new products

In October, the DR.CINK brand has 1F International Sector booths in 13 Taiwanese department stores and a total of 38 cosmeceutical makeup distribution channels.

In the following months we continue to create different possibilities and build an empire belonging to DR.CINK.

-Results and Vision-

After stabilizing our roots in Taiwan, we found that many people in Asian countries know of DR.CINK and travel to Taiwan to purchase our products. In response to the skin care product needs of overseas consumers and their pursuit of quality and safety, DR.CINK follows this consumption trend to actively expand our overseas business. Since the beginning of 2017, we entered Vietnam and Thailand, starting with medical professionalism in conjunction with department store counters, and setting up counters in department stores of our own. We successfully entered Malaysia in 2018, integrating e-commerce with physical distribution. We are growing steadily and expanding at an even faster rate, attaining the status of Taiwanese premium skincare brand in Asian countries!

-Professional Area-

In the field of professional R&D, DR.CINK specializes in the development of dermatology and biochemical technology for professional medical clinical use. We specialize in developing, manufacturing and integrating new technologies, dosage forms, formulations and biochemical raw materials in respond to the needs of the international consumer market and develop products that meet the needs of consumers and clients. We adhere to the “safe,” “simple,” “hypoallergenic” and “innovative” aims, using internationally certified raw materials in all products, never adding harmful substances and avoiding any damage to the human body. “Quality Control” is our most important link. In order to maintain quality from development, production, inspection, transportation, to our customers, every stage needs is tested and verified repeatedly. In addition to our own team research and development, our R&D teams collaborate with international professionals to create products suitable for Asian skin. We stress the concept of “providing only the best, most innovative research and development,” thus the entire brand is constantly communicating quality requirements in keeping with the brand in order to maintain our quality assurance to customers. We adhere to the most rigorous standards to combine the latest techniques and best ingredients in the world to achieve innovative research and development technology.

-DR.CINK品牌故事-

DR.CINK是由一群对『肌肤』极度要求完美，且拥有专业临床经验的医生与药师共研发的品牌，拥有国际医疗专业团队与创新概念。把专业的事情做到极大化，是我们品牌所追求的卓越。在这当中，品牌最在意的主轴是『SECURE』(安心)，给予顾客一个在美丽能够安心信靠的品牌，并且除了产品，让顾客能够拥有正确的保养步骤与概念，让肌肤真正有效改善。 DR.CINK企业以理念是希望把最专业的医疗团队背景再加上研发与创新，能够让最特殊的成分与技术与保养品结合。因为拥有医院与诊所的临床经验，更能明白亚洲肌肤的问题，并也让问题肌肤能够被解决与改善。

坚持在每一次的产品研发，所有研发都是医生、药师加入研发团队，每一的品项都是经过大量的测试所研发确认，用着『SECURE』(安心)、『Profession』(专业)这两个品牌主轴带给顾客们更多专业的服务，肌肤遇到任何问题，都能在DR.CINK得到专业的解决与帮助，让DR.CINK成为品牌爱用者的专属保养顾问。我们注重每一位顾客，不论是电话或者通讯软体，都是由专业美容师与药师做问与答，能让顾客能第一时间得到回应与安心，给予高程度的信赖感。

由于全球环境因素，对不管是哪个地区或国家的人都造成了很大的影响，而这样的影响也改变了每个人的身体状况以及肤况、肤质等..，在亚洲因肌肤『敏感』而求诊的比例自2000年到2018年比例已经从30%大幅增加到50%，相当于平均每两位就有一位因为敏感性肌肤而感到困扰进而求诊! 这样的变化也让DR. CINK知道现在必需『一切要回归从简』，以「坚持纯粹、用心守护」的精神研发，用最单纯的成分来给予肌肤养分，改善现代人肌肤被环境所伤害的一切。在2016开始于百货公司一楼国际专柜设立专柜，造成首次轰动。由于贴近消费者需求，也成为各大媒体艺人，杂志报导的对象。

DR.CINK秉持着『高功效』、『安心感』、『专业性』每个品项皆透过【皮肤专科医师及药师】共同研讨有效成份及专利配方，并交由美国食品药品管理局颁布的cGMP厂，在安全规范及测试后才进一步做产品的研发制成，以最简单的元素、成分来减少肌肤不必要的负担；在开发上也不断与更多国际大厂做更多技术上的交流、研制，让品牌走上国际，用不断坚持并提供优良品质的心意，让对肌肤极度要求完美的顾客相信，DR.CINK专业医美品牌是他们的最佳选择!!

-DR.CINK品牌历程-

2015年10月-DR.CINK诞生，用着信心跟专业的坚持来勇闯这美丽保养品的世界

12月-短短经典精华液销量已高达一栋台北101一样的高度

2016年 10月-DR.CINK品牌首度进驻台湾百货1F国际柜

2017年 4月-DR.CINK品牌进军越南、泰国

8月-DR.CINK品牌进驻泰国百货Beauty 24、越南

12月-整体营业额比去年成长幅度高达40%

2018年 4月-DR.CINK品牌进军马来西亚

5月-DR.CINK品牌推出59项新产品

10月-DR.CINK品牌进驻台湾百货国际柜共13间、药妆美妆通路共38间

-成果&愿景-

站稳台湾脚步后，发现很多亚洲国家的人认识了DR.CINK，并且会来台湾开始采购，因此为因应海外消费者对保养品的需要以及对品质安全的追求，DR.CINK把握消费趋势、积极创新地扩展海外业务，自2017年开始进军越南、泰国，以专业医学结合百货公司专柜开始，并且也在百货公司设立专柜，也于2018年成功进军马来西亚，整合了电子商务与实体通路，以稳健之姿成长并且正以更快的速度持续壮大，取得台湾保养品牌在亚洲国家的一席地位!

-专业领域-

DR.CINK在专业研发领域，以专业医美诊所疗程皮肤医学专用及生化科技作为开发基础，专业于新技术、剂型、配方、与生化原料研发制造与整合，依据消费国际整体市场的需求反应，来开发具消费者与客户需求的产品，并以『安全』『单纯』『低敏』『创新』为诉求，全面使用国际认证合格原料，不添加有害人体的物质，避免任何会对人体造成的伤害，『品质控管』也是我们最为在乎的开发流程，为了维持从开发、生产到品管、运送，直到客户手中，每一个关卡都需经过层层检测及把关，除了本身有团队研发，更与国际研发室交流研发，共同创造属于亚洲肌肤适用的产品。坚持『只给最好的，最创新的研发』理念。所以整个品牌都是不断的沟通品牌在品质上的要求，才能达到我们对客户的品质保证，用最严格技术把关，集结国际上最新进的科技与成分，来达成创新研发技术。