Advance Synergy Berhad

Advance Synergy Berhad (‘ASB’) (1225-D) is a historical and esteemed company that was founded in Malaysia on 5 June 1920 under the name Batu Lintang Rubber Company Limited. Initially, ASB's core business revolved around the cultivation, processing, and marketing of rubber and palm oil products.

Over the years, ASB has grown and evolved, reflecting its adaptability and forward-thinking approach. As a public limited company, its shares were listed on the Main Board of Bursa Malaysia Securities Berhad on 22 March 1961, marking a significant milestone in its journey.

A pivotal moment for ASB occurred on 14 May 1992 when it embraced a new identity, assuming the name Advance Synergy Berhad. Along with the name change came a strategic shift from its plantation-based activities to an investment holding model.

The transformation didn't stop there; it ushered in a new era of growth and diversification. ASB embarked on an expansion and diversification programme, propelling itself into a dynamic phase of development. As part of this process, a restructuring exercise was undertaken, giving rise to a family of entrepreneurial companies under the ASB umbrella.

Today, ASB stands tall as a diversified group with operating subsidiaries and associates serving diverse markets in various industries. It boasts a wide range of business interests, catering to both business-to-business (B2B) and business-to-consumer (B2C) segments.

Throughout its long and storied history, ASB has remained steadfast in its commitment to excellence, innovation, and creating sustainable value for its stakeholders. Guided by a strong sense of purpose, ASB continues to explore new opportunities and expand its horizons in the ever-changing business landscape.

With a rich legacy and a future-oriented mindset, Advance Synergy Berhad stands poised to make a positive impact on the Malaysian business community and beyond. As it forges ahead, the company remains dedicated to achieving new milestones, delivering superior services, and contributing to the progress and prosperity of the nation.