Responsible for maintaining content quality and standards, efficiently create industry-related trending video content, and enhance user engagement and retention.
Communicating with social media followers, including responding to queries in a timely manner.
Developing and managing social influencer programs and attending social influencer events.
Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
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Identify and recruit suitable Xiaohongshu influencers with relevant audience demographics and engagement rates to align with clients' promotional goals.
Coordinate influencer campaigns from inception to execution, ensuring seamless collaboration between clients and influencers to maximize campaign effectiveness.
Monitor and analyze campaign performance metrics, providing clients with insightful reports on key performance indicators such as reach, engagement, and conversion rates.
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To maintain the expenses and investments within allocated budget.
To liaise and respond immediately to media partners to accurately communicate.
To liaise and collaborate with cross division/ others genpo/ external agency on project requirements, proposals, quotations and other necessary areas.
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Bring multiple brand voices to life daily. This individual should have strong conceptual and writing ability to responds to planned opportunities, promotions, real-time moments, influencers, brands, fans or events.
Content Strategist:
Has a finger on the pulse of new and upcoming cultural trends and actively collaborates with a cross-functional team to capitalize on moments for the brand. This person would constantly be seeking opportunities for our customers to maximise social reach and engagement. Ability to understand customer brand positioning and develop content that’s relevant.
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We’re looking for driven and motivated individuals to learn and grow with us in this digital marketing journey with our clients.
Job Responsibilities
· Expertise in Paid Digital Media Platforms (Search, Social, Video) and proven ability to manage campaigns for our clients from start to finish, with clear conceptualization, strategic and insight-driven briefs.
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Take charge of planning, implementing, and managing digital marketing campaigns across diverse online channels such as search engines (SEO and SEM), social media platforms, email marketing, and display advertising.