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Campaign Planning and Execution: Plan and execute marketing and communications campaigns across online and offline platforms, ensuring a seamless digital connection with our target audience.
Content Coordination: Lead coordination efforts related to the website, publicity materials, including content creation, editing, and curation for various communication channels and stakeholders.
Strategic Communications: Drive strategic communications initiatives, including thought leadership articles, press releases, speechwriting, and event communications, to enhance brand positioning and reputation.
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The S-Coin is a reward system that PlusOne members earn when shopping for a product or service in the Senheng App. S-Coin can be redeemed on a wide variety of products through the S-Coin Redemption Centre.
Role Overview:
As a Branding & Campaigns Assistant Manager, you will play a pivotal role in shaping the brand image and voice of the Senheng App. You will be responsible for coordinating, planning, and executing branding campaigns, ensuring that all campaigns align with our brand's vision and objectives.
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Support the Group Marketing, Communications and Branding Team in driving strategic marketing and communications planning and execution, coordinating marketing and communications approaches for consistency and impact, and ensuring quality outcomes.
Develop themed narratives for coherent branding and messaging across the Group.
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Ensure that all internal and external communications, multi-media assets, presentations and corporate collaterals align with the core narratives and business objectives.
Drive creative content strategy, stakeholder engagement and community outreach through a range of platforms including but not limited to marketing and brand sponsorships and partnerships; awards; speaking engagements, industry associations and events.
Provide marketing, communications and branding counsel and support to business leaders for their stakeholder engagements, both internal and external.
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On this, you work with third-party media agencies to create different genre of media content that appeal to the target audience of interest. You also work with other stakeholders to develop the communications plan to support the Army’s communications thrusts for planned events. You are also part of the crisis communications team to maintain public confidence in MINDEF/SAF. Your challenge lies in working with the relevant Army subject matter experts to ensure that our communications efforts and response to public and media queries are timely, while not compromising operational security.
What we are looking for
You must have tertiary qualification, preferably with work experience in media marketing, public relations or communications studies. You should have a strong command of written and spoken English, along with good interpersonal skills. You should also enjoy creative work, and demonstrate an innovative spirit. A keen interest in Singapore’s media, political, defence and security developments is required. You must be able to work odd hours and undertake duties based on a rotation system. Possessing proficiency in a second language and visual design skills are advantageous. Appointment will be commensurate with your experience.
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. Join us if you are a dynamic and self-motivated individual with a keen interest in contributing to our work in public health.
Specifically, the responsibilities will include:
Developing a marketing comms framework and 360 integrated marketing plans including above-the-line, below-the-line and always-on presence, as well as complementing on-ground activations to educate and activate the target audience
Managing internal and external stakeholders to drive alignment and collaboration in formulating marketing strategies for the promotion and uptake of HPB's health promoting programmes, anchoring the strategy formulation on data and insights, to contribute to programme KPIs
Planning and implementing go-to-market strategies including marketing activation leading to the achievement of desired outcomes and targets
Managing appointed creative, media, event management agencies and other vendors to ensure timely delivery of quality and innovative campaigns for the targeted audience
Social media community management including moderation and replies to comments, organisation of social media contents, management of user generated content
Optimising brand recognition, user experience and awareness of marketing initiatives among target audience
Planning, monitoring and managing campaign budgets to ensure cost effectiveness, achievement of campaign deliverables and improvement in marketing ROI
Monitoring, evaluating and reporting campaign performance, providing analytical and strategic assessments, for continuous improvement
Performing administrative duties including procurement, budget monitoring, financial duties, business review of agencies/vendors, etc.
Qualifications and Experience:
At least a Bachelor's degree in Marketing, Business Administration or Communications
3-8 years of proven track record in managing and executing integrated communications and marketing in a B2C environment
Skills Requirements:
Able to design and create creative content proficiently
Familiar with digital marketing and website building
Familiar with social media community management
Strong analytical and problem solving skills
Excellent interpersonal, networking and influencing skills
Excellent communications (spoken and written) in both English and Tamil languages for the
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Collaborate with the Branding Strategy Manager to develop and implement comprehensive branding strategies that align with the company's goals and objectives.
Conduct market research and competitor analysis to identify industry trends, customer preferences, and opportunities for differentiation.
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The S-Coin is a reward system that PlusOne members earn when shopping for a product or service in the Senheng App. S-Coin can be redeemed on a wide variety of products through the S-Coin Redemption Centre.
Role Overview:
As a Branding & Campaigns Executive, you will play a pivotal role in shaping the brand image and voice of the Senheng App. You will be responsible for coordinating, planning, and executing branding campaigns, ensuring that all campaigns align with our brand's vision and objectives.
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Deal with brand principals for product launch and marketing strategy and provide on-going inputs to improve product portfolio and ensure the successful execution of marketing initiatives
Develop and execute branding and communication strategies in alignment with the company’s objectives
Responsible for daily operation of communications works and ensure consistent brand messaging across all communication channels, including digital, social media, campaigns and events
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Select appropriate media according to respective strategic purposes; build rapport with tech, finance, and crypto related media, both traditional and digital.
Create contents and incorporating SEO best practices into writing to expand outreach.
Innovate new ways to increase brand awareness and keep up to date on modern marketing trends.
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• Quickly develop a deep understanding of the company's products and users; expand growth channels and traffic, and promote brand activities.
• Select appropriate media according to respective strategic purposes; build rapport with tech, finance, and crypto related media, both traditional and digital.
• Create contents and incorporating SEO best practices into writing to expand outreach.
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