- Execute marketing plans from traditional to digital and keeping up with digital trend i.e. Social media marketing, Google Adwords, programmatic advertising, EDM/Newsletters, SEO/SEM in promoting campaign/event.
- Maintain website and online presence with compelling and engaging content, monitoring engagement, receiving feedback and responding to queries.
- Manage and implement all digital initiative as well being creative to formulate new digital marketing mix strategies (FB, Twitter, Youtube, Linked-in etc).
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