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Go-to-Market Manager ( Strategy Planning)
MYR6,000 - MYR8,000 Per Month
Full Time
Pudu, WP Kuala Lumpur
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Posted 3 months ago • Closing 1 Aug 2023
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Requirements
Requirements & Skills
- Bachelor's Degree or equivalent experience in marketing/Social Science/Business Management
- 4 to 5 years+ in GTM or Sales or Trade Marketing role. Experience in Media or Marketing agency can be considered.
- Excellent written and verbal communication skills in Malay, English and Mandarin.
- Excellent multitasking and project management.
- Proficient in Microsoft Office and with experience in using Gantt Chart.
- Ability to work remotely and effectively in a remote and independent environment.
- Past experience working with fast-moving industry is a plus
Responsibilities
Job Responsibility
- Planning and management of all GTM end to end. (eg partnership sponsorship, sales plan,and etc)
- HQ and Regional Marketing/Launch support execution
- Ensuring key deliverables of activation programs/activities achievable timelines
- Internal and external channel communication PIC for Comm Decks, EDM and Bulletin
- Drive go-to-market strategy to make the products successful - high volume and value share. Go-to-market strategy to answer the 4W and 1H.
- Successfully bring new innovative BTL approach to market with unique go-to-market strategies.
- Work with HQ product planning to refine, recommend and finalize portfolio and roadmap strategy for future products (12-24 months in the future).
- Work with Marketing teams to design consumer research to better understand consumer needs and get a pulse of the market.
- Identify and track performance of on ground initiatives on monthly basis, offer suggestions for improvement.
- Internal audit for market program, sales program, and etc.
- To conduct hypothesis testing, surveys, market intel data collections and etc.
- Work with sales teams to understand VOC, customer strategies, new technology, and service rollouts and provide a tactical and strategic level product / roadmap recommendation.
- Work with partners to drive unique GTM plans.
Benefits
Encourage Work Life Balance
Performance Based Environment
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