To lead and manage the operational teams who will be the ambassadors for positive education, to deliver highly effective and brand-led marketing communication campaigns which raise awareness of our brand and drive enquiries and applications to the Malaysian campus and our international campuses, from the SEA region.
Marketing, communications, and student recruitment strategy in Malaysia and for the broader SEA region, reporting directly to the Chief Operating Officer to position the university and deliver the ambitious student recruitment targets
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with at least 8 years of work experience (preferably broadcast industry). In this role, you will be responsible for developing and implementing the Marketing and Communications strategy for a pan-Asian entertainment brand across Asia-Pacific for a portfolio of TV and digital products. If you are a strategic thinker who likes autonomy and can operate independently, this role is for you. You will have the opportunity to work across a wide array of brands and lead the marketing team in planning and execution.
Scope of work -
Build strong brand positioning, awareness and integrated consumer marketing platforms for all our brands.
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Researching of the capabilities and experiences of the local and overseas strategic partners and to set up joint venture partnership inclusive of arranging meeting and entering into MOU , PRE -BID agreement and joint venture agreements.
To build strong strategic relationships with key construction industry clients competitors and vendors
Overall management for tenders preparation inclusive of PQ, , securities and issue the official letter to clients / sub -contractors / financial institutions
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Analyzing market news , trends , local law and regulations in construction sector and making report regularly
Researching of the capabilities and experiences of the local and overseas strategic partners and to set up joint venture partnership inclusive of arranging meeting and entering into MOU , PRE -BID agreement and joint venture agreements.
To build strong strategic relationships with key construction industry clients competitors and vendors
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Our traditional OEM business is changing as we enter the world of branding. Our Marketing Director will be focused on supporting this change and building go-to-market strategies for our brands to drive revenue and gross margin. This role will be supporting product development through market research and identification of consumer needs as well as building a host of consumer and client facing assets to bring our brands to life.
You will work closely with the executive team to ensure that our products are meeting the needs of our customers and contributing to the long-term success of the company.
Our client is a leading provider within the construction industry globally with the aim of strengthening their positioning and expanding their footprints in APAC, with SEA and ANZ regions being core growth markets. They specialize in high performance specialty construction chemicals and building materials.
Job Description
The APAC Marketing Director position works closely with local Country Managers and in-country marketing teams to drive business objectives. Key responsibilities include:
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Craft and refine our brand strategy to establish and maintain a leading position in the affiliate marketing industry. Ensure consistent brand messaging across all channels.
Publisher Recruitment:
Develop and execute targeted marketing campaigns to attract and onboard high-quality publishers to our platform, utilizing a mix of digital marketing techniques, events, and direct outreach.
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Publisher Recruitment: Develop and execute targeted marketing campaigns to attract and onboard high-quality publishers to our platform, utilizing a mix of digital marketing techniques, events, and direct outreach.
Program Promotion: Collaborate with our affiliate managers to create compelling campaigns that highlight the benefits of specific affiliate programs, driving publisher interest, participation and, ultimately, revenue.
Content Strategy: Oversee the creation of engaging content that educates potential and existing publishers about affiliate marketing, our platform's features, and the advantages of our affiliate programs.
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Craft and refine our brand strategy to establish and maintain a leading position in the affiliate marketing industry. Ensure consistent brand messaging across all channels.
Publisher Recruitment:
Develop and execute targeted marketing campaigns to attract and onboard high-quality publishers to our platform, utilizing a mix of digital marketing techniques, events, and direct outreach.
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As the Marketing Director, your aims are to plan and implement various marketing promotions including trade shows, road shows, advertising, web and social media marketing, loyalty programmes etc. You may liaise with agencies in the development of marketing materials and media plans. You also requires to conduct online customer survey and market analysis to make recommendations and generate social listening and trending reports in order to suggesting appropriate content marketing direction and guidelines.
Requirements
Degree or above in Marketing or related subject
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-Publisher Recruitment: Develop and execute targeted marketing campaigns to attract and onboard high-quality publishers to our platform, utilizing a mix of digital marketing techniques, events, and direct outreach.
-Program Promotion: Collaborate with our affiliate managers to create compelling campaigns that highlight the benefits of specific affiliate programs, driving publisher interest, participation and, ultimately, revenue.
-Content Strategy: Oversee the creation of engaging content that educates potential and existing publishers about affiliate marketing, our platform's features, and the advantages of our affiliate programs.
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