Preparing and presenting reports on campaign performance, analyzing data, and making recommendations for future improvements.
Overall, the Marketing Project Manager is an expert in marketing who excels at project management and is capable of leading and coordinating marketing efforts effectively.
To manage assigned account efficiently & effectively by coordinating with inter-department/cross-department personnel, including production, logistic, R&D, warehouse, etc.
To develop, execute and monitor marketing strategies and activities to ensure sales growth, market share penetration, sustainability and profitability.
To manage full process of Sales Cycle (handle enquiry, prepare Quotation, issue Proforma Invoice, Payment, follow up with Shipment Schedule as well as handling of Customer Complaints).
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Identify and secure partnerships with relevant vendors, negotiating contracts to ensure cost-effective solutions.
Manage relationships with suppliers, ensuring timely delivery of services and products.
Implement lead generation strategies to attract potential attendees from variable sources such as LinkedIn, personalized calls, EDM etc. to nurture leads, ensuring maximum attendance and engagement.
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. The position is in charge of managing social media in Chinese and English content (Facebook, Instagram, Youtube, RED 小红书, tiktok), lead generation, content creation, digital marketing, and other marketing tasks. The marketing executive will work closely with other teams to ensure successful implementation of marketing campaigns and initiatives.
Evaluate the effectiveness of marketing campaigns across different channels, including digital, social media, email, and traditional advertising. Identify key metrics and KPIs to measure campaign success and provide recommendations for optimization.
Customer Segmentation and Profiling:
Segment customers based on demographic, behavioral, and psychographic attributes to create targeted marketing strategies. Develop customer profiles and personas to better understand their needs, preferences, and buying behavior.
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Evaluate the effectiveness of marketing campaigns across different channels, including digital, social media, email, and traditional advertising. Identify key metrics and KPIs to measure campaign success and provide recommendations for optimization.
Customer Segmentation and Profiling:
Segment customers based on demographic, behavioral, and psychographic attributes to create targeted marketing strategies. Develop customer profiles and personas to better understand their needs, preferences, and buying behavior.
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Generatxe, propose and implement ideas for building efficient local and international marketing strategies to promote our products, services and brand
Conduct market research and analysis to evaluate local and international trends, brand awareness and competition ventures
Plan and execute leads generation activities such as local and international fairs, seminars, talks and any other promotional activities including short-term programmes to recruit local and international students
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