Providing creative direction and input for content creation, such as scripts, storyboards, advertising campaigns, marketing materials, or digital media. This may involve reviewing and approving creative work, ensuring it aligns with brand guidelines and objectives.

Staying updated on industry trends, emerging technologies, and consumer insights

Establishing and maintaining relationships with external partners, such as advertising agencies, designers, freelancers, or content creators. This involves sourcing and evaluating potential collaborators, negotiating contracts, and managing ongoing partnerships.