Singer (Malaysia) Sdn Bhd (97871-K) (“Singer”) is a consumer durables marketing company that runs on both direct selling and retail marketing platform by merging the best features of a direct selling system with the convenience and reach of a wide retail chain nationwide.
Established since 1906 in Malaysia as a branch of Singer Sewing Machine Company of USA, the Singer brand has been trusted for generations for its sewing machines catering for both the home and industrial use.
In 1989 Berjaya Corporation Berhad (554790-X) (Berjaya) made a takeover bid for SSMC Inc, the parent company of Singer on the New York Stock Exchange which resulted in Berjaya acquiring 100% equity in Singer. Through various subsequent corporate exercises, Singer became a wholly owned subsidiary of Berjaya Retail Bhd on 14 June 2010.
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